Generate a video sell-through report

This feature is in Beta
Features in Beta phase might not be available in your network. Watch the release notes for when this feature becomes generally available.

You can create a report with additional inventory metrics to help you understand video fill rate. This report can be used with any video inventory, including display ads, single video ads, and video pods. For optimized pods, it includes total ad requests and unmatched ad requests calculated from the unfilled time in the pod.

To run a report with these metrics, choose the "Historical" report type.

Dimension support

The metrics available to determine video sell-through are intended for video inventory only, and supported for the following dimensions:

  • Date
  • Ad unit
  • Video content
  • Country
  • Position of pod
  • Position in pod

These metrics are unavailable if any delivery dimensions are added to your query.

Metrics available to determine video sell-through

Metric category Metric

Total ad requests
The sum of all ad requests for single ads, calculated for optimized pods.

Total fill rate
Calculated as: (# Total impressions) / (# Total ad requests)

Total responses served
The total responses served to an ad request.

Total unmatched ad requests
Total requests where no ad was selected. Calculated from the unfilled time for optimized pods.

Ad server

Ad server responses served
Ad requests filled by Ad Manager ads.


AdSense responses served
Ad requests filled by AdSense ads.

Ad Exchange

Ad Exchange responses served
Ad requests filled by Ad Exchange ads.

How video sell-through metrics are calculated

The values for video sell-through metrics are calculated per optimized pod, based on the number of filled ads and the unfilled duration of the pod. Each ad that serves in an optimized pod is counted as an "Ad server responses served" and the "Total unmatched ad requests" are calculated by dividing the unfilled duration of matched requests by a network constant default value of 30 seconds.

See an example
  1. Ads are requested for a 120-second optimized pod
  2. Three ads serve to the optimized pod:
    [30 second ad] + [20 second ad] + [20 second ad] = [70 seconds filled]


Total unmatched ad requests
[ unfilled duration / network constant default ]
[ 120 - 70 ] / [ 30 ] = 1 unmatched ad request *

Total ad requests
[ total responses served + unmatched ad requests ]
[ 3 + 1 ] = 4 total ad requests

* Only whole values are counted; any remainder is not reported.

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