Mediation for native ads in mobile apps

Mediation increases your revenue by calling a series of third-party ad networks to fill an ad request, ordered by expected yield. Each ad network has the opportunity to fill an ad request; however, if one ad network does not fill the request, the next ad network in the sequence gains an opportunity.

• Learn how mediation works
• Get started with mediation

Serve native ads in your mobile app with mediation

Not every third-party ad network supports native ads.

To request native sizes in Mediation, your app must be able to request and display both "Native content ad" and "Native app install ad" standard formats and use the Android & iOS app code option to display programmatic native ads.

Resources

• Mediation developer guide (Android | iOS)

Child-directed treatment in Mediation

Google Ad Manager mediation facilitates compliance with the Children's Online Privacy Protection Act (COPPA).

Set tagForChildDirectedTreatment in the Google Mobile Ads SDK (Android|iOS) to indicate that your content should be treated as child-directed for the purposes of COPPA. Google makes this signal available to third-party ad networks in Mediation to facilitate COPPA compliance. Learn more

Google Ad Manager simply serves as a platform. The advertising relationship is between the mobile app developer and the third-party ad network, so it's the developer's responsibility to ensure that each third-party ad network serves ads that treat the developer's content as child-directed for purposes of COPPA.