Programmatic

Programmatic ad transactions can include the following features or line item types: Programmatic Guaranteed, Preferred Deals, Open Bidding, Ad Exchange, and AdSense.

The following table lists the different ways you can make ad transactions through Ad Manager.

  • The Programmatic and Traditional columns show how the parties (buyers and sellers) transact or negotiate.
  • The Guaranteed campaigns and Non-guaranteed campaigns rows display the type of commitment the parties have.
 

Programmatic

Traditional

Guaranteed campaigns

Reserved inventory

Programmatic Guaranteed

  • Sponsorship
  • Standard

Sponsorship

Standard

Non-guaranteed campaigns

Non-reserved inventory

Preferred Deals

Open Bidding

Ad Exchange

  • Open Auctions
  • Private Auctions
  • First Look

AdSense

Price priority

Network

Bulk

House

Click tracking

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