The AMP (Accelerated Mobile Pages) Project is an open-source initiative that aims to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful, and high-performing across devices and distribution patterns.
How display ads work on AMP pages
After you’ve created AMP pages, you can serve existing display ads on them. Start by adding the
<amp-ad> tag to an AMP page, which is the primary mechanism to request ads from an ad network in AMP pages. There are over 100 ad networks supported in AMP.
For Ad Manager, you should use AMPHTML ads.
- Learn more about serving AMPHTML ads.
- These best practices for ads on AMP pages apply to any ad network.
- You can generate <amp-ad> tags directly in Ad Manager without having to manually edit code.
- Run a report to confirm that your AMP pages are using the <amp-ad> tag.
Types of display ads that can be served to AMP pages
When the AMP Project first started, the goal was to ensure that most existing ads in the ecosystem would “just work” on AMP pages. However, AMP doesn’t allow any ad format that causes content reflow. Therefore, some formats like interstitials or auto-expandables are unsupported in AMP. See a list of some of the supported ads capabilities in AMP.
From a trafficking standpoint, not much changes for ads on AMP pages.
- We recommended you set up an AMP test page to ensure the ads will serve.
- You can see how your AMP pages are performing.
It is also possible to serve AMPHTML ads on AMP pages and non-AMP pages. Learn more