Set your mobile app inventory to Anonymous or Branded in Ad Exchange

To maximize your revenue potential, you need to decide how you want to market your mobile app inventory to potential buyers. You may determine that the inventory is more valuable to buyers if it is branded with your mobile app name. Some mobile app inventory would be better suited if it were anonymous. 

Mobile app inventory always transacts as branded. Semi-transparent is only available for desktop and mobile web.

Publishers who have revenue maximization as their top priority should use the Branded option.

To take advantage of all scenarios, you also have the options of presenting a rule as:

  • Both branded and anonymous
  • Either branded or anonymous

You can set different minimum CPMs for each type to make revenue-maximizing decisions.

Should your rule be branded, anonymous, or some combination thereof?

Here’s general guidance on how to set your mobile app inventory in Ad Exchange. Branded yields the most revenue, and anonymous causes a large hit to yield.

  • Select Branded when the buyers are trusted and value your brand. Buyers see the URL. This branding type may be set at a higher minimum CPM.
  • Select Anonymous when you want your identity to be undisclosed to buyers. Selling inventory in this way prevents buyers from knowing that your inventory is in the exchange. Buyers only see an anonymous mobile app ID.
    ONLY Google Ads can see any combination of branding types. All RTB buyers can only see the maximum visibility.

It is not recommended to configure different branding types for same buyer, on the same inventory, across Preferred Deals, Private Auctions, and Open Auction. We recommend sticking with a single branding type per buyer across all auction modes.

If matching net bids are found for a rule with both anonymous and branded versions, the branded version wins.

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