Ad Manager billing setup

Configure your payment settings and learn more about impression thresholds

If you're setting up a Google Ad Manager 360 account, see 360 billing setup instead.

Jump to Invalid or no payment method | Add payment method for the first time | How impressions are billed | Avoid exceeding impression thresholds

Ad Manager requires publishers who exceed the impression thresholds for display, video, or mobile apps, to enter into a paid contract in order to pay for the additional impressions. 

If you're an administrator, an alert will appear in Ad Manager if you've exceeded the impression threshold for your network. Resolve this issue by clicking the Sign up link to add a payment method and sign up for billing.

Once you sign up for billing, you will be charged for the additional impressions when you exceed an impression threshold. The billing cycle will be from the month you sign up. You will not be charged for previous months.

If you're not an admin user, you may see an alert in Ad Manager that indicates there are problems with your account. If this is the case, please contact your administrator.

Invalid or no payment method

If your account is converted to read-only mode or disabled, or ad serving is interrupted due to nonexistent or delinquent payments, Google is not responsible for any impact to revenue or campaigns.

Invalid payment method

If there's an invalid payment method on file, ad serving will stop 30 days after Google is unable to process payment. Update your payment method or contact your bank to avoid interruption in ad serving.

To update your payment method:

  1. Navigate to Billing and then Invoice settings.
  2. Under "How you get paid", click Add payment method.
  3. Update the existing payment method or add a new one.
  4. Click Save.

You must have permission to view and modify payment methods to complete these steps successfully. If you are unable to navigate to the "Invoices" page, inform your Ad Manager administrator. 

No payment method

If you haven't added a valid payment method, you'll receive a warning when you've exceeded the threshold for free impressions. If you continue to exceed the free impression thresholds without adding a payment method, your account will be converted to read-only mode, and may ultimately be suspended—at which point your ad serving may cease. You can restore access by signing up with a valid payment method or contacting Google support.

If you are currently in the process of negotiating or considering another paid contract with Google, please contact your Google sales representative prior to signing up for billing. In some cases, Google sales may work with you to configure an order form with specific features or rates. If this is the case, it will be reflected in the order form that you see in the sign-up flow.

Add a payment method for the first time

  1. Sign in to Google Ad Manager.
  2. Click Billing and then Sign up. You can view rate cards applicable to your region and enter a payment method so that we can charge you if you exceed your free impression threshold.
  3. Read the "Welcome" page and click Continue.
  4. Select the region where your billing address is located and your currency from the drop-downs, then click Continue. If your country is not listed, contact your Account Manager for assistance. 
  5. Review your fee schedule and rate card, then click Accept and Continue when ready.

Payments profile

  1. Enter your Google payments profile information. You can use your payments profile to make and receive payments for any Google service, including Ad Manager.
    • You can change the Google payments profile associated with this Ad Manager account using the dropdown.
    • Any changes you make in the following steps will apply to all Google products that share the selected profile.
  2. Click Done. You've now successfully completed the billing setup process.
    • If you already had a Google payments profile and you made updates to the settings on this page, your profile will be updated accordingly.
    • If you didn't have a Google payments profile before completing these steps, a new profile is created.

If your account has been configured to receive monthly invoices, you will not be asked to enter a payment method, and instead, the Billing page will indicate a pending screen until the billing setup is completed by Google. This usually takes 24-48 hours.

* Some currencies may not be supported in certain geographic regions, and will be gradually rolled out.

Review invoice and report

PDF invoices detail the impressions for which you are charged. You can compare your invoice to the impression data from a report, but there may be minor discrepancies due to, but not limited to, delayed impressions or invalid click and impression filtering.

Create reports for impression data

When you create a report, include the "Total Impressions" and "Unfilled Impressions" metrics.

The "Unfilled Impressions" data found in your report includes prefetch requests, for which you aren't billed, so the amount billed in your invoice may be lower.

See invoice totals in reports

  1. Sign in to Google Ad Manager.
  2. Click Reporting and then Reports.
  3. Click New report.
  4. Create the report:
    1. Select the “Historical” report type.
    2. Select an entire month for the date range.
    3. Include the Month and year dimension.
    4. Include the Invoiced impressions and Invoiced unfilled Impressions metrics.
  5. Click Run.

(Only available in Ad Manager 360) Use the Creative billing type dimension with the Invoiced impressions metric to see a detailed view of the impressions included on your invoice. 

How impressions are billed

Billing never includes impressions detected and filtered as invalid traffic regardless of inventory type.

Mobile app and video inventory

Ad Manager bills only filled impressions recorded as rendered according to video first-frame and mobile app one-pixel methodologies. VAST errors and unfilled impressions for mobile app and video inventory aren't billed.

All other inventory

When using Google Publisher Tag, Ad Manager bills both filled and unfilled impressions, including instances that utilize third party ad serving. When using Ad Exchange tags, which can only be used to serve Ad Exchange impressions, Ad Manager does not bill for unfilled or filled impressions.

Avoid exceeding impression thresholds

  • Reduce your number of unfilled impressions.
  • Determine whether the unfilled impressions are actually being rendered on the page. Check your site for implementation errors (for example, calling multiple ad units in a page header, rather than in the body). Misplaced Google Publisher Tag (GPT) code results in ad calls but no ads being delivered, so fix or remove broken GPT code from sites.
  • Remove ad units that are used purely for tracking purposes, such as 1x1 pixels, to reduce billable volume. Contact your account manager about using Audience Solutions or Google Analytics to achieve similar functionality.
  • Increase the volume of inventory for which Ad Exchange, AdSense, or AdMob can compete. This can maximize your yield, and ensure that impressions monetized by Ad Exchange or AdSense are not billed.
  • Trafficking Ad Exchange/AdSense/AdMob line items using dynamic allocation rather than as Network/Price Priority/House ensures that these do not count toward paid impressions.

Free impression thresholds

Monthly impression limits are based on your location for non-video ad units. For video ad units, there is a limit of 800,000 impressions per month regardless of location.

If you are using the free version of Ad Manager, you may serve the following impression thresholds without being charged:

Non-video ad units

Monthly  limit Your location
90  million Australia, Canada, New Zealand, United States of America
200  million Argentina, Austria, Bangladesh, Belgium, Bosnia and Herzegovina, Bulgaria, Chile, China, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Kenya, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Peru, Philippines, Poland, Romania, Russian Federation, Saudi Arabia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam
150  million All other locations not listed above

Video ad units

For video, there is a monthly limit of 800,000 regardless of your location. 

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