Only available in Google Ad Manager 360
Audience Solutions is a Google Ad Manager 360 feature which might not be turned on for your network.
You can use audience pixels in apps to build first-party segments. However, you need to pass additional parameters to pull in the mobile advertising IDs (AdID or IDFA):
dc_rdidto pass raw IDFA or AdID.
dc_latto pass Limit Ad Tracking signals that a user configured on a device.
1indicates that the user opts out of audience targeting but opts in to frequency capping.
0indicates that the user opts in to all tracking.
- Be sure to use HTTPS to send the request, to avoid exposing the mobile advertising IDs
- The ad unit DFPAudiencePixel must be active for audience membership to be recorded
Here’s the sample tag to use for a mobile advertising ID: