Build first-party segments based on mobile advertising IDs

Only available in Google Ad Manager 360

Audience Solutions is a Google Ad Manager 360 feature which might not be turned on for your network.

You can use audience pixels in apps to build first-party segments. However, you need to pass additional parameters to pull in the mobile advertising IDs (AdID or IDFA):

• dc_rdid to pass raw IDFA or AdID.

• dc_lat to pass Limit Ad Tracking signals that a user configured on a device.

  • 1 indicates that the user opts out of audience targeting but opts in to frequency capping.
  • 0 indicates that the user opts in to all tracking.

• Be sure to use HTTPS to send the request, to avoid exposing the mobile advertising IDs
• The ad unit DFPAudiencePixel must be active for audience membership to be recorded

Here’s the sample tag to use for a mobile advertising ID:

https://securepubads.g.doubleclick.net/activity;dc_iu=/{ad-manager-network-code}/DFPAudiencePixel;ord=1;dc_seg={segment_ID};dc_rdid={your_resettable_advertising_ID};dc_lat=<0,1>