Build first-party segments based on mobile advertising IDs
This article is specific to Audience Solutions.
This feature might not be enabled in your network.
This feature might not be enabled in your network.
You can use audience pixels in apps to build first-party segments. However, you need to pass additional parameters to pull in the mobile advertising IDs (AdID or IDFA):
-
dc_rdidto pass raw IDFA or AdID. -
dc_latto pass Limit Ad Tracking signals that a user configured on a device.1indicates that the user opts out of audience targeting but opts in to frequency capping.0indicates that the user opts in to all tracking.
Note: Make sure to use HTTPS to send the request, to avoid exposing the mobile advertising IDs.
Here’s the sample tag to use for a mobile advertising ID:
https://securepubads.g.doubleclick.net/activity;dc_iu=/network_ID/first_level_ad_unit/second_level_ad_unit/third_level_ad_unit;dc_seg=segment_ID;dc_rdid=your_resettable_advertising_ID;dc_lat=<0,1>
Was this helpful?
How can we improve it?
