Filter Ad Manager query results

Narrow the results that appear in your report

When you create a query, you have the option to narrow down your report results by advertiser, order, key-value, and more with filters. Some dimension filters are only available after you've added the same dimension to the report, such as "Key-values" and "Targeting."

Filter by a list of items

Use "is any of" or "is none of" to filter by a list of items. Only report data associated with one of the listed items will be displayed in your report. Enter a comma-separated list of IDs to quickly filter by a set of items.

Filter by substring with boolean operators 

Use "contains" or "does not contain" to only display report data associated with items that match a substring connected by boolean operators AND, ORNOT, and the negative symbol (-).  The operators must be in all capital letters.​ For exact phrases, use double-quotes ("). Use spaces with care. If there is not a proper operator after the space, then it is interpreted as an AND operation.

Filter field text Search performed
NOT "a" NOT LIKE '%a%'
"a" AND "b" LIKE '%a%' AND LIKE '%b%'
"a" OR "b" LIKE '%a%' OR LIKE '%b%'
"a" AND "b" AND "c" LIKE '%a%' AND LIKE '%b%' AND LIKE '%c%'
"a" "b" "c" LIKE '%a%' AND LIKE '%b%' AND LIKE '%c%'

Special considerations

Ad units

You can filter on the "Ad unit" dimension without adding the Ad unit dimension, but you can only use the "contains" filter for top-level ad units. To use the OR operator in the "Ad unit" filter, add "Ad unit" as a dimension with "Top level" selected.

When you filter on the "Ad unit" dimension, you have the option to include child ad units in the totals.​

Key-values

Include the Key-values dimension to filter by key-values. Key-values reports can be very large, so we recommend you run them for only a single day or a full month. Try using total targeted Impressions rather than total impressions, as this pulls far fewer rows of data.

Targeting

Filter by targeting only works if you have included the Targeting dimension.

Custom fields

For Custom field filtering, the filter types vary based on field type.

  • Text-based fields default to the "contains" type
  • Drop-down or toggle-based fields default to the "is any of" type
  • Number-based fields default to the "between" type
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