Understand Video Solutions report metrics

Some metrics are only available for certain features, which might not be enabled for your network. You can see a list of feature availability, or contact your account manager for more information.

When you create a report for Video Solutions, the following metrics are available, depending on the report type and video dimensions you've selected. Additional metrics exist for VAST errors and video content.

Types of video metrics

Quantity metric type
Indicates a quantity metric. These provide a total count of events.
Calculation metric type
Indicates a calculated metric. These are calculated based on quantity metrics, by the formula shown.

Video viewership metrics

Metric Metric type
Auto-plays
Number of times video ads play automatically. To implement auto-play metrics in your player, set the autoPlayAdBreaks parameter using the SDK.
Quantity metric type

Average view rate
Average percentage of a video that is watched by a user.

Average view rate =
(Total video view time / Video starts) / Video length

Example
Two users click to start a 20-second video and each watch exactly 10 seconds. The video view rate is calculated as 50% (20 seconds / 2 starts / 20 seconds).

Calculation metric type

Average view time
Average time, in seconds, that a video is viewed per view.*

Average view time =
Total video view time / Video starts

Example
A 20-second video is viewed by one user for 20 seconds. Another user views the same video for 10 seconds. The video view time is calculated as 15 seconds (30 seconds / 2 starts).

* If a user drags the scrubber (video timeline) backward or stops the video altogether, the video view time is stopped.

Calculation metric type
Click-to-plays
Number of times video ads have played when clicked. This is the default behavior of video ads.
Quantity metric type
Complete
Number of times that a video plays to its completion.
Quantity metric type

Completion rate
Percentage of times the video played to the end.

Completion rate =
Video completes / Video starts

Example
One user watches 20 seconds of a 20-second video creative. Another user only watches 10 seconds. The completion rate is calculated as 50% (1 complete / 2 starts).

Calculation metric type
Engaged view
Number of times the ad was viewed to completion. For VAST 3 or 4, a completion occurs when the user reaches the "skippable video engaged view time" defined in your network settings. An engaged view is not recorded if the ad completes before it reaches the engaged view time set for the network.
Quantity metric type
First quartile
Number of times that a video plays to 25% of its length. This applies to in-stream videos only.
Quantity metric type
Midpoint
Number of times that a video is played until the middle of its view length.
Quantity metric type
Skip shown
Number of times the "skip" button was shown (the skip button is shown 5 seconds after a skippable ad starts).
Quantity metric type
Start
Number of times that a video is started.
Quantity metric type
Third quartile
Number of times that a video plays to 75% of its length. This applies to in-stream videos only.
Quantity metric type
Total error count
Number of times an error occurred, such as a VAST Redirect error, a video playback error, or an invalid response error, including for dynamic allocation (Ad Exchange and AdSense) impressions.
Quantity metric type

Total error rate
The average percent of error per impression. This number can sometimes be greater than 100%.

Total error rate =
Total error count / Total impressions

Example
A video creative duration is set improperly and the player reports this error for every impression, the total error rate is (at least) 100%.

Calculation metric type
Video length
Duration of the video creative.
Quantity metric type

View-through rate
Percentage of times the ad was viewed.

View-through rate =
Engaged view / Skip shown

Example
One user watches 20 seconds of a 20-second video. Another watches only 10 seconds. The view-through rate is calculated as 50% (1 engaged view / 2 skips shown).

Calculation metric type

Tracking for some video viewership metrics may vary slightly as a result of things like lost pings due to mobile network connectivity. For the most accurate data, ensure you're using the IMA SDK and have implemented player state functions, like onEnded(), correctly.

back to top 

Video interaction metrics

These metrics are only available to publishers with access to advanced video features.

Metric Metric type

Average interaction rate
The average number of user interactions with a video. An interaction includes a click to collapse, expand, full screen, mute, pause, resume, rewind, skip, or unmute.

Average interaction rate =
Total video interactions / Total video starts

Example
One user only interacts with a video creative to unmute (1 interaction). Another user unmutes and clicks to full screen (2 interactions). The average interaction rate is 66.67% (3 interactions / 2 starts).

Calculation metric type
Collapse
Number of times a user collapses a video, either to its original size or to a different size. For overlays, this tracks the number of times the user minimizes the ad without fully removing it from the player.
Quantity metric type

Expand
Average time, in seconds, that an expanding ad is viewed in an expanded state, per impression.*

Expand =
Total expansion time / Total impressions

Example
One user expands an expanding ad for 10 seconds. Another user expands the ad again for 20 seconds. The expand is calculated as 15 seconds (30 seconds / 2 impressions).

* Any expansion times that exceed several minutes are capped. Extended expansion time can occur when a user opens an expanding ad without collapsing the ad or closing the browser. This cap rule prevents skewed results for average display time in reporting. While this event is counted only once per impression, the time that the ad remains in an expanded state is recorded as the total expansion time.

Calculation metric type
Full screen
Number of times ad clip played in full screen mode. Event only applicable for Windows Media Player.
Quantity metric type
Mute
Number of times video player was in Mute state during play of an ad clip. If player is muted before ad plays, it's counted the same as if user mutes player while ad plays. Event is logged once per view. If user mutes ad clip multiple times during play of ad, it isn't counted again.
Quantity metric type
Pause
Number of times user paused an ad clip. Event logged once per view. If user repeatedly starts and pauses ad clip, it's not counted again.
Quantity metric type
Resume
Number of times the user unpaused the video.
Quantity metric type
Rewind
Number of times a user rewinds the video.
Quantity metric type
Skips
Number of times an ad was skipped.
Quantity metric type
Unmute
Number of times a user unmutes the video.
Quantity metric type

back to top 

Support for reporting issues is limited to video ads that use our IMA SDK.

Was this helpful?
How can we improve it?