Manage labels

Apply labels

Add labels to line items, orders, companies and more

You can include labels on advertisers, ad units, creatives, line items, orders, and companies. You can also apply labels that populate across your entier Ad Manager network.

Labels can be applied to various items depending on the label type. Depending on how you plan to use a label, you may apply it to more than one item. The following lists indicate where a given label can be applied.

Remove labels

If a label that was inherited from an advertiser doesn't apply to a particular order or line item, you can remove the label. When you remove a label from an advertiser, it will also be removed from all of the advertiser's orders and line items. Likewise, when you remove a label from an order, it will also be removed from all of the order's line items.

You can ensure that a label will always be assigned to an order or line item by adding the label specifically to that order or line item instead of relying on the label being automatically inherited.

To remove a label, click the X on the label.

Apply labels to different items

Labels are applied to different items across Ad Manager depending on your goals or ad serving needs.

Inventory 

Labels to inventory are set for two reasons:

You can apply these labels either for individual ad units or for all ad units across your network. There may be cases, for instance, where you want to ensure that ads, no matter where they show, are capped on a per users basis. Similarly, you might have some templatized HTML or CSS that ensures ads display in a consistent way across your network.

Ad units across the network

  1. Sign in to Google Ad Manager.

  2. Click Inventory and then Network settings.

  3. Click the Labels box and select the checkboxes next to the labels you want to add.

  4. Click Save.

Ad units

  1. Sign in to Google Ad Manager.

  2. Click Inventory and then Ad units.

  3. Click an ad unit's name to open its settings.

  4. Select the checkbox next to Set label frequency caps.

  5. Select the label, enter a maximum number of impressions per user, and then set how often the cap will be reached. Learn more

  6. Click Add label frequency cap to add more frequency caps as needed.

  7. Next to "Labels," select the labels you want to add so creative wrappers can be applied when creatives are served to the ad unit. Learn more

  8. Click Save

Companies

  1. Sign in to Google Ad Manager.

  2. Click Admin and then Companies.

  3. Select a company. You can apply labels to advertisers, house advertisers, and ad networks, but not to agencies or house agencies.

  4. Click the Labels box and select a label. Repeat to add more labels.

  5. Click Save.

Orders

  1. Sign in to Google Ad Manager.

  2. Click Delivery and then Orders and select an order.

  3. Click Settings, then click the Labels box.

  4. Select a label. Repeat to add more labels.

  5. Click Save.

Line items

  1. Sign in to Google Ad Manager.

  2. Click Delivery and then  Line items and select a line item.

  3. Click Settings, then click the Labels box.

  4. Select a label. Repeat to add more labels.

  5. If you're applying competitive exclusion labels but want to allow line items from the same advertiser to serve, then select Allow same advertiser exception (optional).

    See Prevent labeled line items from delivering together for more information.

  6. Click Save.

 Creatives

  1. Sign in to Google Ad Manager.

  2. Click Delivery and then Creatives and select a creative

  3. Click Settings, then enter the labels in the Labels field.

  4. Finish trafficking the creative and save it.

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