Traffic Studio in-page with floating creatives

Google Ad Manager and Studio

Studio allows you or an advertiser to manage rich media creatives . These creatives can be shared or pushed to your Ad Manager network, where they can then be added to line items. Your Google Ad Manager network may not be able integrated with Studio. Talk to your Ad Manager administrator for more information.

An in-page with floating creative combines an in-page asset with a floating asset. It lets you deliver a static primary creative to a webpage, while inviting a user to find out more through a floating asset delivered when the user interacts with the creative.

After you've associated your Studio account with Ad Manager and pushed your in-page with floating creative to your network, make the following adjustments:

Position your ad on the page

Change where the floating creative sits on a page by editing the following positioning fields:

• Top: Number of pixels or percent distance between the creative and the top edge of the browser. 0 aligns the creative with the top edge. 100 percent aligns the creative with the bottom edge. 100 pixels separates the creative 100 pixels from the top edge.

• Left: Number of pixels or percent distance between the the creative and the left edge of the browser. 0 aligns the creative with the left edge. 100 percent aligns the creative with the right edge. 100 pixels separates the creative 100 pixels to the right of the left edge.

• Lock Position: The creative stays locked in the same spot when you scroll the browser. Leave the creative unlocked to let the creative move along with the page.

Ad unit and line item sizes

The size of the line item or targeted ad unit in Ad Manager should match the in-page, static asset, not the floating asset.

Example: If the size of the static asset is 1000x150 and the floating asset is 1000x300, then the line item size should be set to 1000x150 and target ad units sized 1000x150.

Frequency capping

Your site may require a user-initiated floating asset to serve after the auto-floating asset has reached its frequency cap, so keep this in mind when doing your media planning. Auto and user-floating are built differently in Studio, so you must build and traffic a separate creative and line item for each in-page with floating creative. Be sure to target both types to the same criteria so that, if the frequency cap is reached, the user-initiated floating asset is served.

1. In Ad Manager, create two line items, labeling one "AUTO" and one "USER", and target both of them to the same criteria.

2. Use readily identifiable naming conventions for the user-initiated and auto-floating versions of the creative.

   Examples:
   test_floatingAUTO
test_floatingUSER

3. For the auto-floating line item:

   1. Set the frequency cap to "1" ad served every "1" day. This causes the auto-floating to be capped at once a day.
   2. Add the "AUTO" creative to this auto-floating line item (learn how to add creatives to line items).

4. For the user-initiated line item:

   1. To ensure that the "AUTO" line item serves first, set the priority of the "USER" line item lower than the priority of the "AUTO" line item.
   2. Leave the frequency at its default settings as well (in other words, no frequency cap). This causes the user-initiated ad to serve second and continue to serve through the rest of the day (per user).
   3. Add the "USER" creative to this user-initiated line item (learn how to add creatives to line items).