Add child publishers

Follow these steps to add child publishers for Scaled Partner Management.

Step Who Action Child publisher status
1 Channel partner

Sign in to Google Ad Manager.

2 Channel partner

Click Admin and then Scaled partner management.

3 Channel partner

Click Add child publisher.
If you’re adding multiple child publishers, you can upload them in bulk instead. Learn more

4 Channel partner

In the “Add child publisher” pop-up that appears, you’re required to enter the following:

  • Company name: The actual name for the child publisher (name must be unique per channel partner). We strongly recommend using the child publisher company name rather than the domain/app. Also, if you receive an error that the name is already in use, there may be a deleted child publisher with the same name. Try again, using a different name.
  • Email: The email address of the child publisher where the invitation will be sent (email must be unique per channel partner). The invite can be sent to any email address, but the user must be signed in to a Google Account to access the registration form. Also, if you receive an error that the email is already in use, it may have been deleted. Try again, using a different email.
5 Channel partner

Click Submit.
The invitation is emailed to the above address and can be re-sent if needed.

If you need the invitation URL to include in your own correspondence, you can find it in the child publisher details. Learn more
6 Child publisher

The child publisher applicant fills out the values of the registration form and clicks Submit my registration.

  • Contact name: Name of the person who will serve as the child publisher’s contact.
  • Address: Used to validate this child publisher within Ad Exchange to make sure Google ads can run on this account.
  • Phone number for the contact person.
  • Website URL: The child publisher's primary website.
  • Domains: Declare any domains (comma-separated) that are associated with this child publisher. Note that you may not be able to register some domains. Also, at least one domain or app (in the "Apps" field below) must be included. If approved, these domains/apps will automatically be associated with the child publisher and classified as "Represented."
  • Apps (Only available if mobile app sub-syndication is available for this Ad Exchange account): Declare any apps that are associated with this child publisher. Add each app on a separate line, in the following format:
    [App name], [App store ID], [iOS or Android]

IMPORTANT: The form must be submitted by the child publisher. A channel partner that submits this form in place of their child publisher risks disapproval of that child publisher, or even the channel partner itself in certain cases.

7 Google

The form is processed by Google, and the child publisher is either approved or disapproved. Learn more about the statuses of child publisher approval. The child publisher approval process can take 24-48 hours.

Approved or Disapproved
8 Channel partner

Declare any domains and apps that the child publisher didn’t already declare in step 6. Domains and apps must be declared before they can be served ads.

Was this helpful?
How can we improve it?