About Scaled Partner Management

Network Partner Management is now Scaled Partner Management in Ad Manager

The Network Partner Management (NPM) UI in Ad Exchange has been deprecated. Instead, use Scaled Partner Management in Ad Manager to help smaller publishers monetize inventory as you did in NPM.

To access from Ad Manager, click Admin and then Scaled partner management. If you don't already have access to Scaled Partner Management, please contact your account manager.

Learn more | Try Scaled Partner Management now


Small publishers can use the accounts of larger Ad Exchange publishers like you to help monetize inventory. Many publishers, or channel partners, act as a sales house for third-party content owners, or child publishers, for whom they manage ad inventory. Scaled partnerships allow publishers to use Ad Exchange to monetize this inventory within the same account used for their fully owned and operated inventory.

How inventory is shared

Once child publishers successfully complete an approval process, they give you authorization to run ads on their sites within the same account used for your fully owned and operated inventory. In essence, their inventory becomes part of your inventory. However, there’s a clear distinction between the two inventory types: one is owned and operated (O&O), and the other is represented. All Ad Exchange functionality is available for this inventory, including reporting and estimated revenue for each child publisher.

Set up child publishers

A channel partner cannot provide child publishers with access to the interface; the child publishers don't have their own Ad Exchange account. Setting up child publishers is separate from inventory management. Therefore, after you invite child publishers and classify their domains/apps, channel partenrs need to create tags and URLs for their child publishers and set up rules for that inventory. Learn how to add child publishers.

Policy guidelines

Approved child publishers must abide by policy, including the monetization of compliant content. As primary account holders, channel partners are responsible for child publishers’ adherence to the Google Ad Manager Partner Guidelines.

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