Target line items to your audience segments

Only available in Google Ad Manager 360

Audience Solutions is a Google Ad Manager 360 feature which might not be turned on for your network.

To target line items to audience segments:

1. In the line item's settings, go to the "Add targeting" area and click Custom targeting.
2. In the "-- select key --" drop-down list, select Audience segment.
3. Select any other targeting criteria you want to apply to the line item.
4. Click Save.

Our ad servers can match up to 350 segments for a given identifier (cookie, mobile advertising ID (AdID or IDFA), or PPID). This means if you were to target a line item to 400 segments that contain the same identifier, ads would be delivered to no more than 350 of those segments.