Release notes for Google Ad Manager

What's new on November 16, 2020

Manage inventory

Manage Inventory delegation type now available

Set up ad units, orders, and line items on behalf of a child publisher with Multiple Customer Management’s Manage Inventory delegation type, which is now generally available. This feature requires an additional application. Contact your account manager for more information.

Manage MCM child sites in Ad Manager

You can now add sites for child publishers with the Manage Inventory delegation type to monetize their inventory. This is a part of MCM, which requires an additional application. Contact your account manager for more information.

More third-party Android stores now supported

Additional Android app stores are now supported when claiming apps, including Amazon Appstore, OPPO App Market, Samsung Galaxy Store, VIVO App Store, and Xiaomi GetApps.

Other product or Help Center updates

TCF v2.0 error grace period treatments extended

To give publishers time to manage errors and misconfigurations related to the launch of IAB Europe’s Transparency & Consent Framework v2.0, Google has previously provided publishers with a 90-day grace period. While originally scheduled to end on November 15th, in order to give you additional time to remediate errors, the grace period has been extended to mid-January 2021. This is a final extension.

Limited Ads for web

Publishers now have the ability to serve ads in a limited way when they haven’t obtained consent for the use of cookies or other local identifiers. To implement this solution for web-based ads, you can manually include a signal via the API or a URL parameter (LTD=1) in the ad request, and we will attempt to serve an eligible limited ad.

Removal of TCF v2.0 timeout requirement

As of November 9, 2020, the requirement for TCF v2.0 CMPs to respond within 500ms to AdManger, AdSense, or AdMob requests has been removed. Now Ad Manager, AdSense, and AdMob will wait indefinitely for a response from the CMP you choose to implement.

Additional ad technology providers for LGPD now available

On November 16, 2020, the newly certified Ad Technology Providers (ATPs) announced on October 19 became available for use with the LGPD. Review the Ad Technology Providers for the LGPD list to learn more about these new ATPs.


Coming soon

  • Upcoming additions to the ad technology providers for LGPD list
    On December 15, 2020, the following newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD: Adnuntius AS, Epom Ltd., Capteev, IMPACT PLUS, BLIINK SAS, SAS VECTAURY, PowerLinks Media Ltd., Kidoz LTD, Lentainform, ScaleMonk Inc., Sincro LLC, AlikeAudience, Inc.

See previous release notes

Was this helpful?
How can we improve it?