Release notes for Google Ad Manager

What's new on February 24, 2020

Manage inventory

MCM Manage Account for resellers

Multiple Customer Management (MCM) Manage Account delegation type is now available for Ad Manager 360 reseller partners. Gain access to child publisher accounts to help monetize their inventory. Contact your account manager for more information.

Report and optimize

“Ad server begin to render” metric expanded

Mobile app impressions generated by native or interstitial ads, Programmatic Guaranteed, and Preferred Deals are now included in the “Ad Server begin to render impressions” metric in Ad Manager reporting. Note: Backfill isn’t included in this metric.

Universal search for campaigns

Line items and proposal line items now open within the same page instead of through a slide-in panel. Slide-in panels took over the entire page, preventing easy access to universal search. Opening these items within the same page allows you quick access to universal search to find items and navigate between them.


Coming soon

  • Open Bidding key-values will be retired
    In mid-April, the Open Bidding key-values beta will end. You will no longer be able to serve ads from third-party exchanges using key-values and mappings by yield partners will also no longer be available.

  • Back to previous version to be removed
    The ability to go back to the previous version of the Ad Manager user interface will soon be removed. Get ready now by familiarizing yourself with the new Ad Manager experience as well as the new reporting experience.

  • Changes to counting methodology for Active View video impressions
    As we continue to improve Ad Manager reporting, we’ve increased the accuracy of Active View video impression counting. Due to increased precision, you may notice a decrease in the “Active View measurable impressions” metric and an increase in the “Active View % viewable impressions” metric when compared to the previous methodology.

See previous release notes

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