Traffic and deliver ads
Add a Programmatic Direct deal that targets all inventory
You can now create a proposal line item (for Programmatic Guaranteed or Preferred Deals) that serves to any combination of inventory types. This improves workflow efficiency for publishers who want to sell display and app on one line item.
- Previously, you had to choose one of Display or Mobile in-app (or other options for video) in the “Inventory type” dropdown. Now, that dropdown has been removed.
- To control which inventory types a proposal line item will serve on, you can make selections from the new “Inventory type” dropdown in the “Add targeting” settings. This matches how you set inventory types in traditional line items.
Report and optimize
"Inventory types (expanded)" dimension in reporting
Additional Ad Manager report dimensions in Data Studio
More dimensions from the Ad Manager Historical report type are now enabled for the Data Studio Connector. For a complete list, filter the list of Ad Manager report dimensions or report metrics by Data Studio Connector.
- MoPub sunset from the Ad Manager platform on August 1st
After completing its acquisition of MoPub, AppLovin recently sunsetted the MoPub platform. All MoPub ad source instances in the Ad Manager platform have been automatically paused and will be removed from Ad Manager yield groups on August 1st.
- GPT will be able to share top-page URLs with embedded Google ad tags
You’ll soon be able to share a top-page URL across iframes that have Google Publisher Tag (GPT). The top-page URL will be shareable across embedded Google ad tags for content labeling purposes. This sharing improves inventory visibility to advertisers who only buy ad space from sites with brand-safe labels.
- Update to Active View measurement
Active View is switching from a proprietary viewability measurement technique to using the Open Measurement (OM) SDK for mobile app display inventory in Ad Manager. This change brings Active View in line with the industry standard. Some publishers may see a change in mobile app display measurability and viewability. This change only impacts Active View measurement on mobile app inventory. To learn more and follow the Open Measurement standard on obstructions, visit the Open Measurement with Mobile Ads SDK (iOS | Android).
- Upcoming enforcement of app-ads.txt for CTV inventory
Starting in July, buyers will begin to enforce the Interactive Advertising Bureau (IAB) standard for inventory transparency, app-ads.txt for Connected TV (CTV) inventory. It is highly recommended to correctly set up your app-ads.txt file for all relevant CTV app stores. Additionally, we added support for the IAB inventorypartnerdomain specification that helps CTV publishers engaging in inventory sharing practices better manage their app-ads.txt files. Learn more about ads.txt/app-ads.txt and inventory sharing partners.
- Ad-serving Protections for Teens policy update
As previously announced, Google is expanding ad-serving protections for teens globally. The protections will apply on Google Accounts of people above the digital age of consent but under 18 years of age (“teens”), and are in addition to protections already rolled out across Europe and Australia. With the launch of this new teen ads policy, we will:
- Disable ads personalization
- Disallow sensitive categories from serving
Depersonalization will occur across all products, and creative ad filtering will be applied on Ad Manager, AdSense, and AdMob. We will begin enforcing the policy August 15, 2022.
Previous protections established in response to child-directed regulations, such as the Children’s Online Privacy Protection Act (COPPA), Age Appropriate Design Code (AADC), and the Australia Online Safety Act (AU OSA), will continue to apply where relevant.
Please review this policy to understand which ad categories may be restricted for teens. While you may notice an impact on performance, there is no action required on your part.
Cost of Latency insight card deprecation
The Cost of Latency insight card on the Ad Speed tab of the Home dashboard will be deprecated at the end of July 2022. Please save your current data if you’re interested in retaining this information before this insight card is removed from Ad Manager on July 31.