Optimization tips for Google Ad Manager

Additional revenue opportunities customized for your network

This page is currently in beta.

You can use this Google Ad Manager support page to quickly identify optimization opportunities for your account. First, you must sign in to the Google Account you use to access Ad Manager so we can run a diagnostic on your account.

If you're having trouble, learn how to sign in to Google Ad Manager.

Proactive optimization strategies for every network

This page is regularly updated with new opportunities tailored to your network. If you're looking for more strategies or if none are currently listed, check back again soon. In the meantime, consider exploring the features below for other powerful ways to optimize your account.

Find data-driven opportunities to optimize revenue

Unlock new revenue streams with Google Ad Manager's Opportunities feature. It delivers data-driven suggestions designed to optimize your ad performance. You can safely validate these recommendations using experiments on a small portion of your traffic before full implementation, taking the guesswork out of your strategy and improving your bottom line.

Dynamically adjust floor prices with target CPM

Boost your revenue by using target CPM in your Google Ad Manager account. This feature gives you an alternative way of setting a floor price that allows for increased fill rate and yield, while still maintaining an average minimum price for your inventory. You can get started with setting a target CPM in unified pricing rules or First Look pricing rules.

Manage your brand with protections

Protect your brand and enhance user experience with Google Ad Manager's Protections feature. With robust ad content rules, you can safeguard your inventory, your audience, and your advertisers from undesirable content. Decide exactly which inventory to offer in the Open Auction, giving you complete control over your advertising ecosystem.

Subscribe for email updates

Google Ad Manager allows you to sign up for email updates when opportunties have been identified for your network. Learn how to subscribe to email updates.

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