Share CTV data with select bidders (Beta)

This feature is in Beta
Features in Beta phase might not be available in your network. Watch the release notes for when this feature becomes generally available.

To help detect invalid requests and support frequency caps, you may choose to share the IP address from CTV devices with Authorized Buyers and Open Bidding partners on eligible RTB requests.

Note that full IP sharing is available when users have enabled the Limit ad tracking (LAT) setting. In the EEA, full IP sharing is available if users have given consent.  For non-personalized ads (NPA) requests, the IP address is always redacted. 

Set CTV data sharing

To send the full IP address from CTV devices:

1. Sign in to Google Ad Manager.
2. Click Delivery Bidders.
3. Under "Authorized Buyers" or "Open Bidding," click a bidder's name.
4. Next to "Full IP address on CTV inventory," choose an option:
   • To allow CTV data sharing, enable the switch .
   • To not allow CTV data sharing, disable the switch .
5. Click Save.

Check a bidder's status for CTV data sharing

By default, CTV data sharing is off ("not allowed") for all bidders. To check if you allow CTV data sharing with a bidder:

1. Sign in to Google Ad Manager.
2. Click Delivery Bidders.
3. Under "Full IP address on CTV inventory," check if the bidder's status is "Allowed" or "Not allowed."
4. (Optional) To change the status, review Set CTV data sharing, above.

FAQ

What if I don't allow CTV sharing?

CTV data sharing is off ("not allowed") by default. This feature won't affect your current serving logic unless you change the setting.

Can the full IP address be used for ads personalization?

No. The purpose of this feature is to help detect invalid requests and support frequency caps. Learn more about our Platforms program policies.

What happens on bid requests for non-CTV inventory?

If you enable this control for a bidder, the full IP address won't be sent on bid requests for non-CTV inventory. For non-CTV requests, the IP address will be truncated or redacted. This control can only send the full IP address on CTV inventory.