Option „Anzeige mit Prämie“ für Nutzer einrichten (Beta)

To offer site visitors the chance to watch a short ad and earn access to your site, you first need to create a rewarded ad unit and link it to your Offerwall message.

Anforderungen und Einschränkungen

• Anzeigen mit Prämie werden bei Reservierungen, Preferred Deals, offenen und privaten Auktionen sowie bei programmatisch garantierten Deals unterstützt.
• Publisher, die Inventar mit Prämie nutzen, müssen die Richtlinien für Anzeigenblöcke mit Prämien einhalten.

Link a rewarded ad unit to your Offerwall

I have previously created an Offerwall ad unit in Ad Manager

If you have previously created a rewarded ad unit, review the steps to set up and traffic rewarded ads.

I have not previously created an Offerwall ad unit in Ad Manager

Complete the following steps to create a rewarded ad unit for use with your Offerwall messages.

Create an ad unit

1.  Melden Sie sich in Google Ad Manager an.
2. Click Inventory Ad units.
3. Click New ad unit.
4. Enter the settings details.
   1. Enter a Name for the ad unit. It’s helpful to include information about the ad unit's location in the name. Example: "Rewarded Offerwall Ad Unit"
   2. Enter a Code to identify the ad unit in the associated ad tag. The code name is case-sensitive and can't be changed later. If you don't enter a code name, it defaults to the "Name" set in the ad unit. Example: "rewarded-offerwall-ad-unit"
   3. (optional) Enter a description of the ad unit.
5. Select the ad size details. 
   1. From the "Size mode" dropdown list, select Fixed size.
   2. Click the "Sizes" field and check the checkbox for 1x1 (Custom).
   3. In the "Video or audio (VAST) sizes" section, click the "Master" field and select 1x1v (Video/VAST).
6. Click Save.

Create an order

1. Click Delivery  Orders.
2. Click New order.
3. Enter a name for the order.
4. Select an existing advertiser, or create a new company.

Add a new line item

1. Click Add line item. The "Ad type" page opens.
2. Select Standard, if not already selected by default.
3. Click Select display ad.
4. Enter a name for the line item.
5. In the "Line item type" section, select Ad Exchange from the "Type" dropdown list.
6. In the "Expected creatives" section, click the "Add sizes" field and select 1x1 (Custom).
7. In the "Delivery settings" section, set the start and end times.
   1. Start time: Select Immediately.
   2. End time: Select Unlimited.
8. Click Save.

Add a creative

1. Click Delivery Orders.
2. Click the name of the order associated with your rewarded ad unit.
3. Click the line item to which you want to add a creative.
4. Click the Creatives tab.
5. Click Automatically generate creative.

Approve the order

1. Click Delivery Orders.
2. Click the name of the order in the list.
3. Click Approve. A popup notification will appear at the bottom of the screen to confirm the order has been approved.

Adjust line item targeting

1. Click Delivery Line items.
2. Click the name of the line item you created.
3. In the "Add targeting" section, click Inventory  Ad units.
4. In the list of ad units, hover over the Offerwall ad unit and click . It will appear in the "Include" column.
5. Click Save.

Assign the rewarded ad unit to an Offerwall message

1. Klicken Sie auf Datenschutz und Mitteilungen.
2. Click Manage on the Offerwall message type card.
3. Click the name of your Offerwall message in the list.
4. In the "User choices" section, turn on the Rewarded ad user choice.
5. Click the Select ad unit field and select the rewarded ad unit you created in the previous steps.
6. Click Publish to publish the updated Offerwall message.

Review existing protections for conflicts

1. Click Protections  Protections.
2. Review existing protections to ensure they won't conflict with the rewarded ad unit or block it from displaying video ads.
3. Add an exclusion for the rewarded ad unit on protections that may affect the ad unit's ability to display video ads. For example, exclude protections that:
   • Are configured to block all video ads.
   • Have the "Block non-instream video ads" setting turned on.