You can offer site visitors the chance to watch a short ad and earn access to your site.
Anforderungen und Einschränkungen
- Anzeigen mit Prämie werden bei Reservierungen, Preferred Deals, offenen und privaten Auktionen sowie bei programmatisch garantierten Deals unterstützt.
- Publisher, die Inventar mit Prämie nutzen, müssen die Richtlinien für Anzeigenblöcke mit Prämien einhalten.
Requirements and restrictions
- You first need to create a rewarded ad unit and link it to your Offerwall message.
- Rewarded ads are supported for reservations, Preferred Deals, Open Auction, Private Auctions, and Programmatic Guaranteed.
- Publishers using rewarded inventory must comply with the policies for ad units that offer rewards.
Link a rewarded ad unit to your Offerwall
I have previously created an Offerwall ad unit in Ad Manager
If you have previously created a rewarded ad unit, review the steps to set up and traffic rewarded ads.
I have not previously created an Offerwall ad unit in Ad Manager
Complete the following steps to create a rewarded ad unit for use with your Offerwall messages.
Create an ad unit
- Melden Sie sich in Google Ad Manager an.
- Click Inventory Ad units.
- Click New ad unit.
- Enter the settings details.
- Enter a Name for the ad unit. It’s helpful to include information about the ad unit's location in the name. Example: "Rewarded Offerwall Ad Unit"
- Enter a Code to identify the ad unit in the associated ad tag. The code name is case-sensitive and can't be changed later. If you don't enter a code name, it defaults to the "Name" set in the ad unit. Example: "rewarded-offerwall-ad-unit"
- (optional) Enter a description of the ad unit.
- Select the ad size details.
- From the "Size mode" dropdown list, select Fixed size.
- Click the "Sizes" field and check the checkbox for 1x1 (Custom).
- In the "Video or audio (VAST) sizes" section, click the "Master" field and select 1x1v (Video/VAST).
- Click Save.
Create an order
- Click Delivery Orders.
- Click New order.
- Enter a name for the order.
- Select an existing advertiser, or create a new company.
Add a new line item
- Click Add line item. The "Ad type" page opens.
- Select Standard, if not already selected by default.
- Click Select display ad.
- Enter a name for the line item.
- In the "Line item type" section, select Ad Exchange from the "Type" dropdown list.
- In the "Expected creatives" section, click the "Add sizes" field and select 1x1 (Custom).
- In the "Delivery settings" section, set the start and end times.
- Start time: Select Immediately.
- End time: Select Unlimited.
- Click Save.
Add a creative
- Click Delivery Orders.
- Click the name of the order associated with your rewarded ad unit.
- Click the line item to which you want to add a creative.
- Click the Creatives tab.
- Click Automatically generate creative.
Approve the order
- Click Delivery Orders.
- Click the name of the order in the list.
- Click Approve. A popup notification will appear at the bottom of the screen to confirm the order has been approved.
Adjust line item targeting
- Click Delivery Line items.
- Click the name of the line item you created.
- In the "Add targeting" section, click Inventory Ad units.
- In the list of ad units, hover over the Offerwall ad unit and click . It will appear in the "Include" column.
- Click Save.
Assign the rewarded ad unit to an Offerwall message
- Klicken Sie auf Datenschutz und Mitteilungen.
- Click Manage on the Offerwall message type card.
- Click the name of your Offerwall message in the list.
- In the "User choices" section, turn on the Rewarded ad user choice.
- Click the Select ad unit field and select the rewarded ad unit you created in the previous steps.
- Click Publish to publish the updated Offerwall message.
Review existing protections for conflicts
- Click Protections Protections.
- Review existing protections to ensure they won't conflict with the rewarded ad unit or block it from displaying video ads.
- Add an exclusion for the rewarded ad unit on protections that may affect the ad unit's ability to display video ads. For example, exclude protections that:
- Are configured to block all video ads.
- Have the "Block non-instream video ads" setting turned on.