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Link your app to an app store

Google Ad Manager allows you to add an app that hasn't been listed in an app store yet, or is listed on a third-party store that Ad Manager doesn't support. After you list your app in a store Ad Manager supports, you can link your app to an app store. It's important to link your app store in order to better target apps.

Note: If you haven't added your app to Ad Manager yet, review and complete the steps to set up an app in Ad Manager. If you've just recently listed your app on an app store, it may take 24 to 48 hours before you can link to it. In some cases, it may take as much as one week.

To link your app to an app store:

  1. Sign in to Google Ad Manager.
  2. Click Inventory, then Apps.
  3. You can link your app from Apps you own:

    • Existing apps:
      1. Find the name of the app you want to link.
      2. Click Add store in the "Stores" column.
    • Specific apps Settings:
      1. Select the name of the app you want to link to see its details.
      2. Click Settings tab.
      3. Click Add store in the "App stores" section.
Tip: If there's no option to add an app store, the app may already be linked. Once an app is linked, you can't change it.
You can't link private Google Play apps to Ad Manager. All Android apps must be publicly available in a supported store in order to link to Ad Manager.

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