Link your app to an app store

Google Ad Manager allows you to add an app that hasn't been listed in an app store yet, or is listed on a third-party store that Ad Manager doesn't support. After you list your app in a store Ad Manager supports, you can link your app to an app store. It's important to link your app store in order to better target apps.

If you haven't added your app to Ad Manager yet, review and complete the steps to set up an app in Ad Manager. If you've just recently listed your app on an app store, it may take 24 to 48 hours before you can link to it. In some cases, it may take as much as one week.

To link your app to an app store:

1. Sign in to Google Ad Manager.
2. Click Inventory, then Apps.

3. You can link your app from:

   • The table of existing apps:
     1. Find the name of the app you want to link.
     2. Click Add store in the "Stores" column.
   • The settings for a specific app:
     1. Select the name of the app you want to link to see its details.
     2. Click Settings tab.
     3. Click Add store in the "App stores" section.

If there's no option to add an app store, the app may already be linked. Once an app is linked, you can't change it.

For apps listed in a supported app store

4. Search for your app by app name, developer name, or app ID.

5. Click Add next to the app you want to add.

   If your Android app is also listed in other supported third-party Android stores and shares the same package name, select the stores from the list that appears.

   At this time, Ad Manager supports the Amazon Appstore, OPPO App Market, Samsung Galaxy Store, VIVO App Store, and Xiaomi GetApps.
   If you're also adding a third-party Android store, ensure that the package name is the same package name for the app on other Android stores.

6. Click Continue.

   The app name and the package name or store ID are automatically populated.

7. Click Save.

For apps listed in other Android stores only (not in Google Play)

4. Select the supported third-party app store where your app is listed.

   At this time, Ad Manager supports the Amazon Appstore, OPPO App Market, Samsung Galaxy Store, VIVO App Store, and Xiaomi GetApps.
   If you've listed your app on a store that Ad Manager doesn't currently support, it's recommended that you list your app on a supported store or follow the instructions to set up an unpublished app or an app listed in an unsupported store.

   Apps don't appear in the search results unless they're listed in Google Play or the Apple App Store.

5. Click Continue.

6. Enter the package name for your app.

   Package names and Apple store IDs are critical for ad serving and can't be changed later. Make sure you're linking to the right app before you proceed.
7. Enter a name for your app. It's recommended that you use the same app name that's used in the app store where it's listed.
8. Click Save.

You can't link private Google Play apps to Ad Manager. All Android apps must be publicly available in a supported store in order to link to Ad Manager.