Optimize pricing to reflect inventory’s value

Optimized pricing increases auction floor prices to more accurately reflect and protect your inventory’s value. Optimized pricing is enabled by default, but can be disabled via your network settings.

How it works

Optimized pricing increases floor prices where they’re considered low relative to what buyers are willing to pay.

  • It identifies queries where the auction floor price doesn’t accurately reflect the value bidders might place on the inventory.
  • In those instances, it will automatically increase the floor shared with bidders and applied in the auction to protect the long-term value of that inventory.
  • Any floor price updates will apply equally to all bidders.
  • Floors set by optimized pricing apply to the same context as floors set by unified pricing rules.
  • A floor price is never set lower than what you’ve specified in unified pricing rules. This allows you to maintain control of your floor prices while providing protection if they’re set too low.

Optimized pricing or optimized floor prices?

Optimized pricing is intended to help preserve inventory value, while optimized floor pricesBeta aim to maximize yield. Optimized pricing will only increase floor prices on certain queries where the floor price is too low. It’s not intended to set yield-optimal floor prices—publishers should consider optimized floor prices for that.

Turn off optimized pricing

You can turn off optimized pricing in network settings, though we recommend keeping it activated for optimal performance.

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Global settings.
    The Network settings tab is selected by default.
  3. Under "Ad serving settings," turn off the Optimized pricing slider.
  4. Click Save.

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