You can upload video content in Google Ad Manager when you create a VAST creative for a line item or for an advertiser. The following video formats are supported in creative sets:
- WebM files - Vp8 video codec and Vorbis Audio codecs
- MPEG4, 3GPP and MOV files - Typically supporting h264, mpeg4 video codecs, and AAC audio codec
- AVI - Many cameras output this format - typically the video codec is MJPEG and audio is PCM
- MPEGPS - Typically supporting MPEG2 video codec and MP2 audio
- WMV
- HLS - (HTTP Live Streaming) Adaptive bitrate standard for live stream video events
Ad Manager allows uploads of video files up to 512 MB.*
Once a video file is uploaded, Ad Manager transcodes it into as many as nine formats and sizes, depending on the format and resolution of the uploaded video. Transcoded versions are the same or smaller resolutions than the uploaded version. Refer to the table and examples below for more information.
* Applies to advanced and basic Ad Manager 360 accounts. See video feature availability for all publisher contracts.
Due to the nature of transcoding, the following may not necessarily be the same as the original:
- Video length: If you rely on an exact video length, use the length after transcoding. Video files with a duration shorter than 0.3 seconds are considered invalid and are not transcoded.
- Video output bitrate: This may be lower than the uploaded asset. When the uploaded asset is less complex (for example, contains a lot of black), encoding the data may require less bytes.
When transcoding is complete, you can remove individual transcodes using the controls in the "Active" column in the Settings tab of the creative.
| Container/video codec | Output resolution range | Maximum video+audio bitrate (kbps) |
|---|---|---|
| 3GPP/MPEG-4 | 320x240 | 192+64 |
| HLS | 256x144 to 1920x1080 5 second segments |
Max video: 4 mbps Max audio: 256 kbps |
| 3GPP/MPEG-4 | 176x144 | 56 + 24 |
| MP4/H.264 | 640x360 | 640+96 |
| MP4/H.264 | 1280x720 | 2000+128 |
| MP4/H.264 | 1920x1080 | 3500+128 |
| WebM/VP8 | 480x360 to 854x480 | 360+96 |
| WebM/VP8 | 1280x720 | 2000+128 |
Example 1
Suppose you upload a 720p (1280x720) video. Ad Manager would transcode the video into all of the above combinations except for 1920x1080 MP4, since that's larger than the original size of the video.
| Container/Video codec | Output resolution |
|---|---|
| 3GPP/MPEG-4 | 320x240 |
| 3GPP/MPEG-4 | 176x144 |
| MP4/H.264 | 640x360 |
| MP4/H.264 | 1280x720 |
| WebM/VP8 | 854x480 |
| WebM/VP8 | 1280x720 |
| HLS | 256x144 426x240 640x360 854x480 1280x720 |
Example 2
If you were to upload a 640x360 video, you’d get the following output:
| Container/Video codec | Output resolution |
|---|---|
| 3GPP/MPEG-4 | 320x240 |
| 3GPP/MPEG-4 | 176x144 |
| MP4/H.264 | 640x360 |
| WebM/VP8 | 640x360 |
| HLS | 256x144 426x240 640x360 |
