About Multiple Customer Management

Only available in Google Ad Manager 360.
Explore how parent publishers can help child publishers with Multiple Customer Management. #MCM

With Multiple Customer Management (MCM), Ad Manager publishers can earn revenue with the help of third-party providers who can consult, represent, and manage networks or inventory on their behalf.

Publishers can delegate management of their Ad Manager network to a third-party publisher upon request. This establishes a parent-child relationship, where the network that requests access is the "parent publisher," and the network that grants access is the "child publisher."

A parent-child relationship can have one of the following delegation types:

  • Manage Inventory: The child publisher delegates inventory to the parent publisher. The inventory is managed in the parent's account.
  • Manage Account: The child publisher grants account access to the parent publisher. The inventory is managed in the child's account.  

Note: A child publisher can have a Manage Account parent and multiple Manage Inventory parents at the same time. However, the child publisher can't be managed by the same parent under both delegation types.

Review available delegation types

Take a look at the table to learn more about the 2 types of delegation in MCM: Manage Account and Manage Inventory.

  Manage Account Manage Inventory
Summary Parent publishers gain access to child publisher accounts to help the child monetize their inventory. Parent publishers have inventory delegated to them by child publishers to monetize on the child's behalf.

This replaces Scaled Partner Management.
Invitation A child publisher receives an invitation from a parent publisher.

 (Optional)  Agree on a revenue share ranging from 0% to 100%. This revenue share is applied to each child account managed by the parent publisher when payment is routed through Google.*
A child publisher receives an invitation from a parent publisher. When accepted, the parent publisher manages specific delegated inventory.
Account access

The parent publisher has access to the child account, except for billing information.

Child publishers can be managed by up to one parent.

The parent publisher does not have access to the child's account.

Child publishers can have up to 15 parents managing their inventory.

Trafficking

The parent publisher manages all inventory in the child publisher's account.

All settings can be found in the child's account. Managed inventory is limited to features available in Child account

The parent publisher manages all delegated ad requests from within the parent's account.

All settings can be found in the parent account and the child publisher has no visibility to those settings.

Tagging Child publishers use their own Ad Manager tags. Child publisher uses the parent publisher's Ad Manager tags including an identifier for the Child account. Learn more
Payment

Both Child and parent publishers receive the pre-agreed upon revenue share via auto-payment.

Payment information should be ready around the 15th of the month, or the next business day after the previous month's closure. To view payment information, click Billing and thenPayments

Google Ad Manager resellers receive 100% of the child publisher earnings, as part of the reseller model. Learn more

 

Parent publishers receive full payment for Google monetization.

Payment information should be ready around the 15th of the month, or the next business day after the previous month's closure. To view payment information, click Billing and thenPayments

* There is an exception for Google Ad Manager resellers. Learn more

Get support

MCM child status does not change the network’s support status or feature availability. MCM child publishers should reach out to their MCM parent publishers for support.

Most MCM parents are supported by publisher support. Parents can reach out to their Account Manager for more information.

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