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App performance and targeting (Beta)

In Apps, you can learn more about each of your claimed app’s performance. Review overall app performance, as well as more information about each app’s line items, yield group targeting, and ad units served.

  1. Sign in to Google Ad Manager.
  2. Click Apps.
  3. Click the name of a claimed app to review.
    If your app is not listed, click New mobile app to claim.


Insights shows you your recent app’s performance. You can view more detailed information about all of your apps performances when you click View in Reporting.

Line items

In Line items, you can review all line items which are targeted to this app. You can also review line items that have served in an ad unit for this app within the last 30 days.

You can create a new order to target any listed line items for this app.

  1. Click Apps and then Line items.
  2. Click New order to create an order that targets this app’s line items.

Yield groups

In Yield groups, review which yield groups are targeted to your app and which yield groups have served within the last 30 days. If you have created yield groups which have not served, those yield groups will not be listed. Create new yield groups to automatically target this app.

  1. Click Apps and then Yield groups.
  2. Click New yield group to target this app.

Ad Units

In Ad Units, you can review ad units which have served in this app within the last 30 days. Ad units which have been created but have not served in that time period will not be listed. You can create new ad units for this app.

  1. Click Apps and then Yield groups.
  2. Click New ad unit to create an ad unit for this app.

Update app settings

You can update the internal app name and store details for each app entry.

  1. Click Apps.
  2. Click Edit next to the name of the app, or once in the app listing, click Settings.
  3. Update the Name for the listing in Ad Manager. Changes to this name do not affect the public name of your app in app stores.

The app package name can’t be changed. If your app has a new package name, please claim the app again. 

Additional details in Settings include data scraped from the linked app store.

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