The User messages report shows data related to the way users interact with the messages you display in your sites or apps. The metrics available in the report can help you understand which messages are reaching users and how those users are interacting with your messages.
There are two ways to access your User messages report:
- Click Reporting
Reports
- Click Privacy & messaging
This article describes the following metrics and dimensions:
- GDPR metrics
- CPRA metrics
- IDFA metrics
- Ad blocking recovery metrics
- Offerwall metrics
- Compatible dimensions
GDPR message reporting metrics
Metrics
These metrics are available for the Ad Manager User messages report. Data associated with these metrics begins to accumulate when they are first enabled in your Ad Manager account and they won't contain any data for previous dates.
- EEA & UK traffic rate
Rate of traffic from the EEA (European Economic Area) and the UK. This represents the portion of your site's or app's traffic that was eligible for GDPR messaging. - GDPR consent rate
Rate of pageviews where users chose the PA (personalized ads) option on the GDPR message. Includes pageviews where users consented to all options in a custom consent message. Excludes pageviews that resulted in no decision. - GDPR custom consent rate
Rate of pageviews where users chose a custom consent option on the EU consent/GDPR message. Excludes pageviews where users consented to all or none of the options and pageviews that resulted in no decision.
- GDPR messages shown
Pageviews where the GDPR message was shown to users. - GDPR no consent rate
Rate of pageviews where users chose the "Do not consent" option on the GDPR message. Includes pageviews from custom consent messages. Excludes pageviews that resulted in no decision.
- GDPR NPA rate
Rate of pageviews where users chose the NPA (non-personalized ads) option in the GDPR message, or dismissed the message. Excludes pageviews that resulted in no decision.
US state regulations user message reporting metrics
Metrics
These metrics are available to report on US state regulations messages using the Ad Manager User messages report. Data associated with these metrics begins to accumulate when they are first enabled in your Ad Manager account and they won't contain any data for previous dates.
- California traffic rate
Rate of page views from US states with applicable privacy legislation. - US states opt-out rate
Rate at which users subject to privacy legislation were shown a US state regulations message and chose to opt out.
Calculated as
(Privacy legislation opt-outs)/(US state regulations messages shown)
Ad blocking recovery user message reporting metrics
Metrics
These metrics are available to report on ad blocking recovery messages using the Ad Manager User messages report. Data associated with these metrics begins to accumulate when they are first enabled in your Ad Manager account and they won't contain any data for previous dates.
- Ad blocking recovery messages shown
The number of pageviews where an ad blocking recovery message was shown to users. - Allow-ads conversion rate
The conversion rate (based on browser cookies) of users that saw the ad blocking recovery message and then chose to allow ads.
Users may have seen the ad blocking recovery message prior to or during the report time frame.
[Ad blocking recovery allow-ads conversions (cookie-based)] / [Ad blocking recovery messages shown (cookie-based)] = [Allow-ads conversion rate (cookie-based)] - Extension ad blocking rate
The rate of page views where users had ad blocker extensions installed.
(Extension ad blocker page views) / (Page views)
Note: "Page views" used in this calculation includes all device categories by default; however, ad blocking recovery messages are only available for desktop page views. To report on the "Extension ad blocking rate" for ad blocking recovery messages, add the following filter to your report: "Device category is any of Desktop" - Allow-ads conversions (cookie-based)
The number of users shown an ad blocking recovery message on a previous visit to your site and later chose to allow ads. Note: The previous visit may have occurred prior to the reporting period.
- Allow-ads page views
The number of page views generated by users with an ad blocking extension installed who were shown the ad blocking recovery message and later allowed ads.
Offerwall (Beta) user message reporting metrics
These metrics are available to report on Offerwall messages using the Ad Manager User messages report. Data associated with these metrics begins to accumulate when they are first turned on in your Ad Manager account and they won't contain any data for previous dates.
- Estimated revenue from all sources
Total revenue generated through ads and all offerwall messages (including revenue generated from rewarded ads and pledged through Supertab). - Offerwall messages shown
The total number of offerwall messages shown to visitors. - Offerwall successful engagement ratio
The number of messages where entitlement was achieved divided by the number of messages. - Offerwall bounce ratio
The number of messages where entitlement wasn’t achieved divided by the number of messages shown. - Post-offerwall page views
The number of pages viewed by users after gaining an entitlement.
Compatible dimensions
The new dimensions and metrics available for the User messages report are compatible with the following existing Ad Manager dimensions:
- App names (Beta)
Shows performance by mobile app. - Device category
Shows delivery by device category: Connected TV (CTV) device(Beta), Desktop, Feature phone, Set-top box (STB), Smart display, Smartphone, Smart speaker, and Tablet. - Domain
Shows performance by top domain, such as "example.co.uk". Excludes subdomains. - Operating system
Name of device operating system. Examples: Apple iOS, Android, Macintosh, Microsoft Windows 10 - Country
Country associated to IP address from ad slot request -
Date
Daily breakdown of data. In Ad Manager, the data is shown in an extended format, such as Monday, January 18, 2016. The exported format is more compact, for example M/D/YY.Note: The exported date format is based on the language and/or location associated with the Google account of the person creating the report. In reports created by other users, such as scheduled reports, the exported date format may differ from the format in reports created by you.
- Day of week
Calendar day of the week (e.g., Monday, Tuesday) - Month and year
The related month and year. Example: "October 2019" - Week
Weekly date range, formatted as "M/D/YY - M/D/YY".
