Available user message types

These types of user messages can be created in Privacy & messaging. This list will be expanded to include other message types in future updates.

Message type	Affected	When to use
European regulations	Site visitors and app users in the EEA, the UK, and Switzerland	Gather consent for GDPR and other European regulations
US state regulations	Site visitors in applicable US states	Allow site visitors to opt in or out of ads personalization
IDFA explainer	iOS users	Ask iOS users to opt in to allow use of IDFA
Ad blocking recovery	Site visitors	Ask ad blocking extension users to support the site
Offerwall (Beta)	Site visitors	Allow site visitors to choose how they access your site content, such as by viewing a rewarded ad
Ads personalization controls (Beta)	App users outside areas affected by privacy legislation (such as GDPR or CPRA)	Allow users to opt in or out of ads personalization

While you can't create LGPD messages in Privacy & messaging, you can click LGPD on the Privacy & messaging tab to learn about Google's approach to LGPD.

Which message your users will see

On app start

When requestConsentInfoUpdate is called upon opening the app, your users will see a message depending on your messaging configuration and implicit request parameters (for example, user device, region, or the user’s device type).

• If you aren't using Privacy & messaging to gather consent for European regulations but are using it for IDFA, your users will always see the IDFA explainer message immediately before the iOS ATT alert.
• If you are using Privacy & messaging to gather consent for European regulations and IDFA, the following scenarios will occur:

If a user...	...they see this immediately before the iOS ATT alert:
Is not in the EEA	The IDFA explainer message
Is in the EEA and previously consented to European regulations	The IDFA explainer message
Is in the EEA and has not yet made a European regulations consent decision	The European regulations message

If you configured "Everywhere" targeting for European regulations, the European regulations message will show in all locations, not just in the EEA.

 

If you are not using Privacy & messaging to gather consent for IDFA or a user is not using an iOS device:

If a user...	…at app start, they will see:
Is not in the EEA	No message to show since no consent needs to be gathered
Is in the EEA and previously consented to European regulations	No message to show since no consent needs to be gathered
Is in the EEA and has not yet made a European regulations consent decision	The European regulations message

At privacy options entry point

Consent revocation and opt-out consent messages will be shown when showPrivacyOptionsForm is called at the privacy options entry point that you render in your app if applicable.

If a user...	…at the privacy options entry point, they will see:
Is in the EEA *	The European regulations message, if in use through Privacy & messaging
Is in a regulated US state **	No message (no need to render privacy options entry point)
Does not meet any of the above criteria	Ads personalization controls message, if in use through Privacy & messaging

 

  * Or previously made a European regulations consent decision, regardless of current location.
** Or previously made a US states consent decision, regardless of current location.