Control how your activity across the web is saved & used

When you sign in to your Google Account, you might see a message that says "Some new features for your Google Account."

This message gives you the option to turn on some settings for your account:

  • Web & App Activity, including Chrome browsing history and activity from sites, apps, and devices that use Google services
  • Ad Personalization, including ads on sites and apps that partner with Google to show ads

What these settings do

These settings:

  • Make it easier for you to see and control activity that's saved to your account and how it's used
  • Let Google use this activity to show you more relevant ads on our services and on websites and apps that partner with us
  • Apply on all browsers and devices where we see that you're signed in to your Google Account

Note: These settings might not be available for all Google Accounts, like if you're using an account through your work, school, or other group.

Step 1: Turn on the Web & App Activity setting

  1. Go to your Google Account.
  2. On the left, click Data & privacy.
  3. Under "History settings," click Web & App Activity.
  4. Turn on Web & App Activity.

Step 2: Turn on Ad Personalization setting

  1. Go to your Google Account.
  2. On the left, click Data & privacy.
  3. Under "Ad settings," click Ad personalization.
  4. Turn on Ad personalization.

Learn more about Ad Settings and what information Google uses to show ads.

Change or turn off Web & App Activity settings

Learn how to change or turn off your Web & App Activity settings.

Change or turn off Ad Personalization settings

You can change where you see personalized ads or stop Google from using your activity to personalize ads.

Note: If you turn off these settings, you'll still see ads by Google, but they might not be as relevant.

  1. Open Ad Settings in your Google Account. You might need to sign in.
  2. Turn "Ad Personalization" off or on.

Changes you might notice

When these settings are turned on:

  • You'll see more of your activity in your Google Account. My Activity is a central place where you can view and manage your saved activity.
  • The ads you see across the web will be more tailored to you. You won't get more ads—you'll just see ones that might be more relevant.

See & control activity in your account

View your saved activity

To see your saved activity, visit My Activity.

Learn more about activity saved in My Activity and in other places.

Control what activity gets saved

To control most of the information that's saved in My Activity, go to Activity controls.

To access and manage other account information, open your Google Account. You'll find settings there that let you decide how to make our services work for you.

Details about activity & ads

How your activity improves your experience on Google

Information about your activity helps us make our services faster, smarter, and more useful. For example, if you search for "mountain bikes," you may see an ad for sports equipment when you’re browsing a site that shows ads served by Google.

This information comes from:

  • Our own services, like Search, Maps, and YouTube
  • Your visits to sites and apps that partner with us

Turning on the Web & App Activity and Ad Personalization settings puts more of your activity in a central place, where you can view and manage it.

What "websites & apps that partner with Google" means

This description refers to sites and apps that use Google services, like advertising and analytics tools.

As you use these sites and apps, your browser or device might send certain information to Google. This information can include:

  • The web address of the page you're visiting
  • Your IP address
  • Cookies from the site or Google
  • (On mobile apps) The app's name and what ads have shown up in other apps
Protect Your Identity Online

Get step-by-step visual guides on the tools and practices that will help you protect your personal information with Google's Online Security Guidebook.

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