Configure HubSpot user provisioning

You can set up automated user provisioning (autoprovisioning) so that any changes you make to user accounts in Google Workspace are automatically synced with this third-party app.

Automated user provisioning operates only on active, suspended, or deleted users. It doesn't include archived users.

Before you begin

Before you can set up automated user provisioning, you need to set up SSO for HubSpot. For the steps, go to HubSpot cloud app.

Set up automated user provisioning

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Set up autoprovisioning for app

You must be signed in as a super administrator for this task.

  1. Sign in to your Google Admin console.

    Sign in using an account with super administrator privileges (does not end in @gmail.com).

  2. In the Admin console, go to Menu and then Appsand thenWeb and mobile apps.
  3. Click HubSpot.
  4. For Autoprovisioning, click Configure autoprovisioning.
  5. Click Authorize.
  6. If prompted, sign in to your HubSpot administrator account.
  7. For App attributes, verify that all mandatory attributes—those marked with an asterisk (*)—are mapped to Google directory attributes. If not, click the Down arrow  and map them to the appropriate attribute.
  8. (Optional) To map the roles attribute to a custom attribute, you must complete the following steps:
    1. Create permission sets in HubSpot. For the steps, go to Create and edit permission sets.
    2. In HubSpot, assign permissions to a user if their role in Google matches the name of the HubSpot permission set:
      1. Go to your HubSpot account.
      2. Click Settingsand thenIntegrationsand thenConnected Apps.
      3. Click Google SCIM.
      4. For Permission management, turn on Give Google access to assign permission sets to users.
  9. Click Continue.
  10. (Optional) To limit autoprovisioning to specific groups of users:
    1. For Search groups, enter one or more letters of the group name, select the group name, and choose a scope.
    2. Add any additional groups.
    3. (Optional) To remove a group, click Remove .
  11. Click Continue.
  12. Decide how long users have access to the app after the app is turned off for them or their Google Workspace account is suspended or deleted. You can suspend their account in HubSpot. You can set the time frame individually for each option and choose within 24 hours or after one, 7, or 21 days. 
    1. Choose options for each of these settings, as needed:
      • When an app is turned off for a user
      • When a user is suspended from Google
      • When a user is deleted from Google
    2. Click Finish.
  13. Update your DNS records to verify your domain in HubSpot:
    1. In your HubSpot account, click Settingsand thenIntegrationsand then Connected Apps.
    2. Click Google SCIM.
    3. For Domain, enter your users’ email sending domain.
    4. Click Save.
    5. Click Verify it nowand thenNext.
    6. Copy and save the value in the Value column. You need this value when you create a new TXT record in your DNS provider.
    7. Sign in to your DNS provider account and create a new TXT record for the domain that you’re verifying.
    8. In the Value/Points To/Target field, paste the value copied from HubSpot.
    9. After you create the TXT record, go back to HubSpot and click Next.

      After the DNS changes propagate, the domain is verified.

  14. Turn on Autoprovisioning.
  15. Click Turn on to confirm.

Edit provisioning information

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Edit user groups subject to autoprovisioning

If you turned on the HubSpot app for certain organizational units, only users in the added groups who are also members of those organizational units are subject to autoprovisioning.

You must be signed in as a super administrator for this task.

  1. Sign in to your Google Admin console.

    Sign in using an account with super administrator privileges (does not end in @gmail.com).

  2. In the Admin console, go to Menu and then Appsand thenWeb and mobile apps.
  3. Click HubSpot.
  4. Click Autoprovisioning.
  5. For Search groups, enter one or more letters of the group name, select the group name, and choose a scope.
  6. Add any additional groups.
  7. (Optional) To remove a group, click Remove .

    If a group has users from a secondary domain or from outside of your organization, those users are not provisioned.

  8. Click Update.
Edit deprovisioning time frames

You must be signed in as a super administrator for this task.

  1. Sign in to your Google Admin console.

    Sign in using an account with super administrator privileges (does not end in @gmail.com).

  2. In the Admin console, go to Menu and then Appsand thenWeb and mobile apps.
  3. Click HubSpot.
  4. Click Autoprovisioning.
  5. For Deprovisioning, click Edit.
  6. Decide how long users have access to the app after the app is turned off for them, or their Google Workspace account is suspended or deleted. You can suspend their account in HubSpot. You can set the time frame individually for each option and choose within 24 hours or after one, 7, or 21 days. 
    1. Choose options for each of these settings, as needed:
      • When an app is turned off for a user
      • When a user is suspended from Google
      • When a user is deleted from Google
  7. Click Update.

Turn off autoprovisioning & delete configuration information

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You can turn off autoprovisioning for the HubSpot app without losing configuration information. Or, you can turn off autoprovisioning and remove all configuration information.

Turn off autoprovisioning

You must be signed in as a super administrator for this task.

To turn off autoprovisioning for the app and keep the configuration information:

  1. Sign in to your Google Admin console.

    Sign in using an account with super administrator privileges (does not end in @gmail.com).

  2. In the Admin console, go to Menu and then Appsand thenWeb and mobile apps.
  3. Click HubSpot.
  4. Choose an option:
    • Turn off Autoprovisioning.
    •  Click Autoprovisioningand thenStatusand thenTurn off
  5. Click Turn off to confirm.
Turn off autoprovisioning & delete configuration information

You must be signed in as a super administrator for this task.

  1. Sign in to your Google Admin console.

    Sign in using an account with super administrator privileges (does not end in @gmail.com).

  2. In the Admin console, go to Menu and then Appsand thenWeb and mobile apps.
  3. Click HubSpot.
  4. Click Autoprovisioning.
  5. For Delete configuration, click Delete.
  6. Click Delete to turn off autoprovisioning and remove all the configuration information.
    Existing users will not be removed from HubSpot and can still use the app.

Review usage information

  • After you turn on autoprovisioning, you can review usage information. For details, go to Monitor automated user provisioning.
  • You can review the following usage information for the last 30 days:
Admin log event Description
Create User By Auto Provisioning Users created by autoprovisioning
Update Auto Provisioned User Users updated by autoprovisioning
Suspend Auto Provisioned User Users suspended by autoprovisioning
Unsuspend Auto Provisioned User Users reactivated by autoprovisioing
Hard Delete Auto Provisioned User Users deleted by autoprovisioning
Failures Failed requests

If autoprovisioning stops working…

Sometimes, due to account inactivity or if the admin password for HubSpot changes, autoprovisioning stops working. To continue syncing user accounts in Google Workspace to the app, you need to reauthorize autoprovisioning.

You must be signed in as a super administrator for this task.

  1. Sign in to your Google Admin console.

    Sign in using an account with super administrator privileges (does not end in @gmail.com).

  2. In the Admin console, go to Menu and then Appsand thenWeb and mobile apps.
  3. Click HubSpot.
  4. Click Autoprovisioning.
  5. For App authorization, click Reauthorize.
  6. Click Re-authorize.

For details on other reasons why autoprovisioning might stop working, refer to the app’s documentation.


Google, Google Workspace, and related marks and logos are trademarks of Google LLC. All other company and product names are trademarks of the companies with which they are associated.

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