When someone clicks a local inventory ad or local listings on Google, they expect to see the same price on your landing page as they see in the ad or listing. You may be paying for wasted clicks if someone clicks on a product and then returns to Google after seeing a different price on your landing page.
- Price mismatches were found between your local inventory data and your landing pages. You should have received an email asking you to update your data by a certain date so the values in your data are consistent with those on your landing page. If mismatching data is detected after this date, your account will be suspended and will no longer be eligible to show your local products in ads and free listings.
Instructions
The merchant-hosted local shop front (full) implementation displays the price of a product at a specific shop. Accordingly, a click from a merchant-hosted local shop front (full) local inventory ad or local listing must direct to a product landing page that displays the price of the item at a specific shop. Refer to the table below to determine which feed and attribute is providing the price for your local inventory ads and listings.
Shop front type | Feed source | Pricing attribute | Notes |
Full | Primary feed or legacy local products feed | Price [price] or sale price [sale_price] |
Price is provided in your primary feed if you are showing nationwide prices |
Full | Local inventory feed | Price [price] or sale price [sale_price] |
Price is provided in your local inventory feed if you are showing shop-specific prices |
Step 1: Ensure that the price in your local inventory ads data matches the price on your landing page
- Investigate your update process to see what could be causing the problem:
- Check the warning email for examples of products that were disapproved. Look for a common problem in your product data that could cause these mismatched prices.
- Make sure that you're updating your landing page and local inventory ads data at the same time. Schedule an upload or use the Content API to immediately update your product data. This scheduling helps to make sure that Google has the same data that is displayed on your landing page.
- Once you've addressed the problem, update the price
[price]
attributes in your local inventory ads data to match your landing page.
- Once you've updated your local inventory ads and free local listings data, resubmit it using one of the methods below:
- Google will crawl the products listed in your Merchant Center account. If we detect that the prices in your data now match your landing page prices, your account suspension will be lifted and you will be able to serve local inventory ads and listings again.
Tips
Compare the shop-specific price in your product data to your shop-specific landing page- Find the link for the merchant-hosted local shop front
[link_template]
attribute for the example product included in your warning email. - Replace the shop code
[store_code]
value in the link for the merchant-hosted local shop front[link_template]
attribute with the shop code value included in your warning email. - Paste the link for the merchant-hosted local shop front
[link_template]
value into your browser to trigger your shop-specific product landing page. The price listed on this page must match the value submitted for the price[price]
attribute in your local products inventory feed. Please note that the resulting value may not be the same as the value that Google crawled previously.
Example:
- ID
[id]
: 7 - Shop code
[store_code]
: 123 - Price
[price]
: 12.75 - Link for merchant-hosted local shop front
[link_template]
: https://www.example.com/products/7&store={store_code
} - Link to shop-specific landing page: https://www.example.com/products/7&store=123
- If you are submitting the sale price
[sale_price]
attribute to show on-sale products, make sure that you also submit the sale price effective date[sale_price_effective_date]
attribute to specify when a sale expires.
Otherwise, you run the risk of showing a sale price[sale_price]
that is no longer active on your product landing page, which will result in a mismatched price.