Free and fast delivery annotations allow you to showcase your products that you can deliver quickly and with reliable fulfilment experiences for customers. To participate, you'll need to provide delivery that is:
- Free: A product can be delivered free of charge to the customer (or free if product price meets minimum basket).
- Fast: A product can be delivered to a customer within a specified time and that varies with country.
On this page
Requirements
You can enable free and fast delivery annotations in your Shopping ads, Buy on Google listings (US only) and free product listings. Before doing so, you need to have:
An active Merchant Center account with products in the United States, Australia, Brazil, Canada, India, Japan, United Kingdom and New Zealand.
Active products in your Merchant Center account that you can identify as free and fast
- You can choose to opt in your entire product inventory or a subset of products.
- You may choose between nationwide coverage or a subset of postcodes.
Delivery settings configured for free and fast
- This can be done at the account level or through item-level delivery
[shipping]attributes in your product feed. You may also make delivery setting changes using the Content API.
Product landing or detail pages and checkout pages to message free and fast delivery
- For eligible products, the corresponding checkout page must have at least one delivery option consistent with free and fast criteria.
- Product landing pages must not have delivery information inconsistent with free and fast delivery.
- The delivery speed that you submit to Merchant Center must match what's on your website. If you can't match the speed exactly, overestimate the figures that you submit to Merchant Center.
Learn more about Checkout and landing page requirements to show users free and fast annotation on your ads.
How to set up delivery service for eligible products
If only some of your products are eligible for free delivery
Create a dedicated delivery service just for these products. You can create a delivery rate table to define a single rate for all orders or create rules based on one or two dimensions.
Learn more about how to set up delivery settings.
Update the delivery label [shipping_label] attribute in your feed for items that are eligible for free delivery. The value in the attribute should match the delivery label [shipping_label] attribute set up in your account. To update using your primary feed input source, modify the feed to include the delivery label [shipping_label] attribute in your primary feed.
If only some of your products are eligible for fast delivery
If transit times vary depending on the product, you can use item-level delivery settings, or let Google calculate delivery speed. Learn more about how to calculate your delivery speeds based on your carrier.
Verification
Validating your delivery settings is an important part of assuring a positive customer experience. There are several options to do so.
Option 1
After your delivery settings are configured for free and fast, Google automatically verifies your delivery settings by reading data on your landing and checkout page.
Option 2 (US only)
You can also validate your delivery settings by providing your historical delivery data, either by linking to a partner or by manually uploading a file. Learn more about linking a partner with your Merchant Center account.