Globally show your products in any Shopping language

In September 2020, we’re expanding our feed options and capabilities, enabling you to show products to people who understand a particular language, regardless of the country in which they are located. This helps expand your reach and also simplifies the process of using one feed to show products in multiple countries of sale.

For example, let’s say you have a Spanish feed that you were previously using to show products to people in Mexico. You could use that same feed to target Spanish-speakers in Colombia and Ecuador, where Spanish is a local language. You can now also use that feed to target Spanish-speakers in Canada, Japan, or any other country in which Shopping ads and listings are available.

To get started, ensure your existing feeds have the required shipping information and currency conversion configurations so that they can be used for all of the countries to which you’d like to show products. Keep in mind that non-local languages may only reach a limited number of users in certain countries. Learn more about showing products in multiple countries

Note: If you’ve selected multiple countries of sale for your feeds and your Shopping campaigns target these countries, your products may become available in additional countries. To avoid showing your products in additional countries, edit the list of countries for your feed through the “Add multiple countries” selector, use the shopping_ads_excluded_country attribute, or adjust your Shopping campaign settings.