TV measurement on YouTube TV
Many of our partners, such as advertisers and content owners, are interested in understanding how their content is performing on YouTube TV.
To provide them with this information, YouTube is partnering with Nielsen to measure content performance. Nielsen TV market research measures your viewing behavior.
- Learn about how information is collected and used or change your preferences on the Nielsen website.
Follow these directions to opt out or check your opt-out status, per Nielsen's website and policies:
Once you have opted out, your viewer demographic data will no longer be included in Nielsen TV measurement. We may regularly communicate with Nielsen to confirm customer opt-out status.