Watching "made for kids" content

To comply with the Children’s Online Privacy Protection Act (COPPA) and other laws, certain features may be restricted or turned off on content that’s set as made for kids.

Features impacted by COPPA: Made for Kids content

At the video level, these features include: 

  • Autoplay on home
  • Cards or end screens
  • Video watermarks
  • Channel Memberships 
  • Comments
  • Donate button 
  • Likes and dislikes on YouTube Music
  • Live chat or live chat donations
  • Merchandise and ticketing
  • Notifications
  • Personalized advertising
  • Playback in the Miniplayer
  • Super Chat or Super Stickers
  • Save to playlist and Save to watch later

At the channel level, these features include: 

  • Channel Memberships 
  • Notifications
  • Posts
  • Stories

What is “made for kids” content?  

Per our announcement in September 2019, we’ve made some changes to better protect kids and their privacy, and to address concerns raised by the U.S. Federal Trade Commission (FTC).  If their content is child-directed, creators are required to set their video or channel’s audience as “made for kids.” 

According to the FTC’s guidance on the Children’s Online Privacy Protection Act (COPPA), a video is made for kids if:

  • Children are the primary audience.
  • Children are not the primary audience, but the video is still directed to children based on factors such as the subject matter of the video, whether the video has an emphasis on kids characters, themes, toys or games, and more.

For more info on these changes, check out this blog post.

Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center