Watching "made for kids" content

To comply with the Children’s Online Privacy Protection Act (COPPA), certain features may be restricted or turned off on content that’s set as made for kids.
 

Features impacted by COPPA: Made for Kids content

At the video level, these features include: 

  • Autoplay on home
  • Cards or end screens
  • Channel branding watermark
  • Channel Memberships 
  • Comments
  • Donate button 
  • Likes and dislikes on YouTube Music
  • Live chat or live chat donations
  • Merchandise and ticketing
  • Notification bell
  • Personalized advertising
  • Playback in the Miniplayer
  • Super Chat or Super Stickers
  • Save to playlist and Save to watch later

At the channel level, these features include: 

  • Channel Memberships 
  • Notification bell
  • Posts
  • Stories

What is “made for kids” content?  

Per our announcement in September 2019, we’ve made some changes to better protect kids and their privacy, and to address concerns raised by the U.S. Federal Trade Commission (FTC).  If their content is child-directed, creators are required to set their video or channel’s audience as “made for kids.” 

According to the FTC’s guidance on the Children’s Online Privacy Protection Act (COPPA), a video is made for kids if:

  • Children are the primary audience.
  • Children are not the primary audience, but the video is still directed to children based on factors such as the subject matter of the video, whether the video has an emphasis on kids characters, themes, toys or games, and more.

For more information on these changes, check out this blog post.

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