Making it easier to tag products and earn revenue with YouTube Shopping this holiday season 🛍️
Announcement
Your fans could be shopping right now.
Better ways to tag, earn $$ and repeat this holiday.
Hi creators!
As you prepare for the holiday season, we’re excited to announce new features to make creating and tagging shopping content on YouTube easier and a better experience for your fans. More on these features and how to get started below!
Bring more attention to featured products, at the right time
Add timestamps to your tagged products to more prominently showcase a specific product on screen, at the right time! The shopping button will then appear at relevant points in your video -- like that close-up shot on your favorite tech gadget or makeup kit you’re reviewing. This makes your content more helpful for fans and can increase engagement with the products you’ve tagged. In a U.S. experiment in September 2023, people that saw tagged videos with timestamps clicked on tagged products twice as often as videos without timestamps. Try it out in one of your videos!
Add timestamps to your tagged products to more prominently showcase a specific product on screen, at the right time! The shopping button will then appear at relevant points in your video -- like that close-up shot on your favorite tech gadget or makeup kit you’re reviewing. This makes your content more helpful for fans and can increase engagement with the products you’ve tagged. In a U.S. experiment in September 2023, people that saw tagged videos with timestamps clicked on tagged products twice as often as videos without timestamps. Try it out in one of your videos!
How to get started using timestamps:
- Go to the “Tag Products” section and select the products you’d like to tag
- Click “Add Timestamps” in the top right corner and add your timestamps
Note: Timestamps are only available for long-form videos (not on Shorts). Videos need to be at least a minute long and there will be a minimum of 30 seconds between each timestamp.
Easily tag affiliate products across your video library with the new bulk tagging feature
To make tagging products easier for you, we’re introducing the ability to tag affiliate products across your video library in bulk based on products that you’ve added to the description. This can help you earn revenue from older content that still gets high traffic!
How to get started with bulk tagging:
- Go to the Shopping tab in Studio to see a list of your videos with products in their video descriptions
- Click on the videos you’d like to tag
- Make any adjustments to what we’ve automatically tagged
- Click “Save”
Get more insights on your fans’ favorite products and drive sales
In the coming weeks, you’ll be able to see which affiliate products drive the most revenue for your channel!
You’ll be able to check out product level sales data by following these steps:
- Go to Studio and click the “Analytics” tab
- Click “Revenue”, then “Affiliate programme” to see sales metrics, orders, offer clicks and impressions
Using this information along with performance analytics like orders, offer clicks and impressions, will help create the best shopping experience for your fans.
We hope you enjoy these new features and can’t wait for you to try them out this holiday season!
- Jessie (TeamYouTube)
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Last edited Oct 26, 2023