🎉 Big News: Shorts revenue sharing and more ways to earn & grow with YPP in 2023

There are so many formats available to make content on YouTube, such as Shorts, live streaming and long-form video, and we want to make sure you can get rewarded for making all of them. These new ways to qualify will be available for all creators interested in joining YPP in countries where YPP is available, and lets you choose the one that best fits your channel. If you’re already in YPP, your eligibility doesn't change.

To help you make more connections with your viewers and start earning money even sooner, we’re adding a new tier to the YouTube Partner Program w/ lower thresholds that gives you earlier access to Fan Funding features. With this new YPP tier you can enable Super Thanks, Super Chat, Super Stickers and channel memberships on your channel even earlier than before. 

We want to reward creators across a range of formats, so we’ll have specific thresholds for long-form, Shorts and live creators to join this new tier in 2023. We’ll share more details about the specific eligibility requirements for this next year! 

To expand access to YPP and make this new suite of benefits possible, creators who are currently in YPP will need to sign new program terms starting in early 2023. More information is coming in the next few months.

We introduced the Shorts Fund last year to reward creators for their creative and unique Shorts as we worked on a long-term monetization plan. We always intended for the Shorts Fund to be short-term because we believe in creating partnerships for creators to share directly in revenue generated by the platform.

Beginning in early 2023, all current and future YPP creators who sign the new program terms and create Shorts will be eligible for revenue sharing on ads that are viewed between videos in the Shorts Feed. 

Here’s how it will work:  With Shorts, ads run between videos in the Shorts Feed. So, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover the costs of music licensing. From the amount allocated to creators,  you’ll keep 45% of the revenue based on the number of views your Shorts get in each country. The revenue share remains the same, no matter if you use music or not. By distributing revenue to all YPP creators who create Shorts, we’re able to reward every eligible creator and not just those who have ads running next to their Shorts. 

Note: The ads revenue sharing model for long-form videos remains unchanged.

FYI: When we introduce revenue sharing on ads in the Shorts Feed in early 2023, we'll also turn down the Shorts Fund. We expect the majority of our Shorts Fund recipients to earn more when they move over to the Shorts revenue sharing model. We’ll share more information over the next few months on when you can expect these changes.

Today, we’re also introducing Creator Music, a new way for creators in YPP to easily access an ever growing catalog of music to license for use in your videos. Currently Creator Music is in beta in the U.S, with plans to roll out to all YPP creators in the U.S. later this year, and then expand to more countries in 2023. 

Creator Music will allow you to discover songs, feature them in your uploads and still earn money from ads. Buy a license to use music and earn the same revenue share that applies to your content without music or share video revenue with the track’s artist and associated rights holders. We’ll also be sharing more details about how Creator Music works ahead of the launch later this year. More coming very soon!