Upcoming and recent ad guideline updates

Updates to various sections of Rate your content with Self-Certification providing more information and examples (October 2020)

The Rate your content with Self-Certification article now includes more comprehensive examples under “You can turn on ads for this content” for the Violence and Adult Content policies to further clarify what content is in scope. We also clarified the definition of “sensitive events” and “focus” in the Controversial issues & Sensitive events section.

Minor additions to the Harmful or Dangerous Acts and Inappropriate Languages sections have been made to demonstrate further examples of emotional distress pranks and to clarify that frequent usage of strong profanity could result in Limited or No Ads. 

There are no policy changes, which means you will not notice any difference in how your videos are checked for advertiser friendliness.

Addition of News-specific guidance to Advertiser-friendly content guidelines (August 2020)

The Violence and Controversial issues and sensitive events guidelines will be clarified to include how our policies impact news reporting on current affairs. 

This update will be made live in August.

Addition of Shocking Content to Advertiser-friendly content guidelines (August 2020)

The Shocking Content guideline represents a clarification of existing policy and focuses on content that may upset, disgust, or shock viewers. We are making this change to the resources to help enhance Creator understanding of content which cannot run ads.

A new section will be added to the self-certification questionnaire. Updates will also be added to the Advertiser-friendly content guidelines and to the Rate your content with Self-Certification in August to give as much detail as possible to the Creator Community. 

There are no policy changes, which means you will not notice any difference in how your videos are checked for advertiser friendliness.

Updates to Inappropriate language (June 2020)

The wording in this section has been amended to clarify that misspelled profanity within a title or thumbnail intended to censor inappropriate language results in Limited or No Ads. Creators can review the updated language here.  

There are no policy changes, which means you will not notice any difference in how your videos are checked for advertiser friendliness.

Updates to Rate your Content with Self-Certification (May 2020)

The article now includes examples of content types that fall into each of the options outlined in the questionnaire found in your account. We’ve also included definitions of key concepts, such as nudity, that are referenced throughout the questionnaire.

There are no policy changes, which means you will not notice any difference in how your videos are checked for advertiser friendliness.

Updates related to COVID-19 (April 2020)

Content that references and/or features COVID-19 and follows our Advertiser-friendly and Community Guidelines may now monetize (and will see the green icon). Find more detailed guidance on monetizing COVID-19 content here.

Updates to Controversial issues and sensitive events, and Inappropriate language (February 2020)

The article now includes a more comprehensive list of issues considered controversial, and an explanation on how we define sensitive events. We’ve also clarified our guidelines around Inappropriate Language.

There are no policy changes, which means you shouldn’t expect any difference in how your videos are checked for advertiser friendliness.

Update to Advertiser-friendly content guidelines (June 2019)

The article now includes more examples of content that will get limited or no ads. 

There are no policy changes, which means you shouldn't expect any difference in how your videos are checked for advertiser friendliness.

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