Learn how to use expanded analytics reports

In YouTube Analytics, you can click ADVANCED MODE or SEE MORE beneath reports to get specific data, compare performance, and export data.

Use the expanded report

Match the numbers of the following features to the image above to learn how to use the expanded report.

1. Switch to see analytics for a specific video, group, or playlist.

2. Filter data by geography, subscription status, and more.

3. Change the metric in the chart.

4. Select a secondary metric.

5. Choose a dimension to break down your data in a different way.

6. Download your report.

7. Compare different videos, groups, or time periods.

8. Change the date range.

9. See more dimensions.

10. Change the chart type.

11. Switch between daily, weekly, monthly, and yearly views.

12. Point to the chart for more details.

13. Add a metric to the table.

14. Select a specific video.

Filter by geography

Use the Geography filter to get data for a specific geography.

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.
  3. Under a report, click ADVANCED MODE or SEE MORE.
  4. At the top of the page, click Geography and choose the location/regions you want to get data for. Note: You can click select location/regions to view a breakdown of specific data. 

View data by age or gender

Use the Viewer age and Viewer gender dimensions to see how much of your traffic is coming from each demographic. 

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.
  3. Under a report, click ADVANCED MODE or SEE MORE.
  4. At the top of the page, select Viewer age to view ages 13–65+ years or Viewer gender to view Female, Male, and User-specified data.

Other data dimensions available in YouTube Analytics

You can also use the instructions above to get data by:
  • Video
  • Traffic source
  • Geography
  • Date
  • Revenue source
  • Subscription status
  • Subscription source
  • Playlist
  • Post
  • Device type
  • Ad type
  • Transaction type
  • YouTube product
  • Video type
  • Playback location
  • Operating system
  • Subtitles and CC
  • Video info language
  • Translation use
  • End screen element type
  • End screen element
  • Card type
  • Card
  • Sharing service
  • Membership level

Note: a filter name can be crossed out If it's not compatible with the current view or if your video doesn’t have enough traffic.

Watch how to use expanded analytics reports

Check out the following video from the YouTube Creators channel on how to use expanded analytics reports.

Analytics "Advanced Mode" in YouTube Studio

Other expanded report options

Edit the chart

Change the metric in the chart

Just above the chart area, there’s a box that shows which metric is selected for the chart. Click this box to choose a different metric for your chart.

Create a multi-line chart

You can check the boxes next to individual rows in the table. Each item checked will have a corresponding line in the chart. The “total” row is selected by default.

Edit the table

Get more detail for an individual row

Rows in your report written in blue text can be clicked to get more detailed data.
For instance, if you’re viewing traffic sources, you can click results like “YouTube search” to learn which specific searches led to traffic on your channel.

Add or remove metrics from the table

To add a metric to your report, use the blue plus button .
To remove a metric from your report, select More  and then Hide metric.

 Other options

Switch between videos

In the top-left corner, analytics shows either your channel name or a video name. Click this name to pull up a video selector. You can search for a video by name or select one from the list. You can also select a group or your channel.
You can also point to any video title and select Analytics .

Compare performance

Select “Compare to..." to compare videos or groups. You can also change the timeframes, report, and metrics.
Tip: Group several videos together to view their combined performance all at once. Learn more about YouTube Analytics groups.

Export data

You can download up to 500 rows of data by selecting Export  on an expanded report. To download more than 500 rows of data, use the YouTube Reporting API.
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