Set your channel or video's audience

Regardless of your location, you're legally required to comply with the Children's Online Privacy Protection Act and/or other laws. You're required to tell us that your videos are made for kids if you make children's content. 

As a YouTube creator, you are required to set future and existing videos as made for kids or not. Even creators who don't make content for children need to set their audience. This will help ensure that we offer the appropriate features on your content. 

To help you comply, we are introducing a new audience setting on YouTube Studio. You can set your audience:

  • At the channel level, which will set all of your future and existing content as 'made for kids' or not. 
  • Or, at the video level. If you choose this option, you'll need to set each existing and future video as 'made for kids' or not. 

Note:

  • To set your audience as 'made for kids', you'll need to do so in YouTube Studio. You won't be able to do so in Creator Studio Classic.
  • We'll make the audience selection tool available to third-party applications and the YouTube API Services in the near future. For now, please use YouTube Studio to upload content that is made for children.

Important: Why every creator must set their audience

These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the US Children's Online Privacy Protection Act (COPPA) and/or other applicable laws. Regardless of your location, we require you to tell us whether your videos are made for kids. If you fail to set your audience accurately, you may face compliance issues with the FTC or other authorities, and we may take action on your YouTube account. Learn more about the FTC's enforcement of COPPA. 

Note: We'll also use machine learning to help us identify videos that are clearly directed towards young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you, because our systems may not identify content that the FTC or other authorities consider to be made for children. If you need help determining whether your content is made for kids, take a look at this Help Centre article or seek legal counsel.

Set your channel as Made for Kids or not

Simplify your workflow by selecting a channel setting. If you choose not to set your channel as Made for Kids or not, you'll be required to identify each video on your channel that's Made for Kids. This setting will affect existing and future videos. Settings for individual videos will override the channel setting.
This will also restrict certain features on your channel. If you aren't sure whether your videos are Made for Kids, take a look at this Help Centre article.
  1. Sign in to studio.youtube.com.
  2. In the left menu, click Settings.
  3. Click Channel.
  4. Click the Advanced Settings tab. 
  5. Under Audience, select:
    1. 'Yes, set this channel as Made for Kids. I always upload content that's Made for Kids.' 
    2. 'No, set this channel as Not Made for Kids. I never upload content that's Made for Kids.'
    3. 'I want to review this setting for every video.' 
  6. Click Save
Set your videos as Made for Kids or not
You can set individual videos as Made for Kids. This is a good option if only some of your videos are Made for Kids. If you aren't sure whether or not your content is Made for Kids, take a look at this Help Centre article

Upload a video as Made for Kids

  1. Upload a video as you normally would.
  2. On the Details tab, scroll to Audience. 
  3. Select:
    • 'Yes, it's Made for Kids'.
    • 'No, it's not Made for Kids'
  4. Click Next to continue uploading your content. 

Once you've uploaded your video, it'll be labelled as 'Made for Kids – set by you' in your Videos list

Set existing videos as Made for Kids

You may notice that YouTube has already set some videos as Made for Kids. Since you haven't had a chance yet to set your videos or channel as Made for Kids or not, you'll be able to do this now:

  1. Sign in to studio.youtube.com.
  2. From the left menu, select Videos.
  3. Tick the boxes next to the videos that you'd like to edit. Note: You can select all of your videos by ticking the box next to 'Video' at the top of your upload list. 
  4. Select Edit and then Audience and then 'Yes, it's Made for Kids'.
  5. Select UPDATE VIDEOS.
Note: We'll also use machine learning to help us identify videos that are clearly directed at young audiences. We trust creators to set their content accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set content for you. Our systems may not identify content that the FTC or other authorities consider to be Made for Kids. If you don't set your content as Made for Kids accurately, you might face legal consequences or consequences on YouTube. If you need help determining whether your content is Made for Kids, take a look at this Help Centre article or seek legal counsel.

If you've already set your audience for your video and YouTube detects error or abuse, you will see your video marked as 'Made for Kids - Set by YouTube'. You won't be able to change your audience setting. If you disagree, you can use the 'Send Feedback' button.

Set your live stream as Made for Kids or not

Set a new live stream as Made for Kids

If you aren't sure whether your content is Made for Kids, take a look at this Help Centre article

  1. Set up your live stream as you normally would. 
  2. After you've filled in the basic information and selected a privacy setting, scroll to Audience
  3. Select:
    • 'Yes, it's Made for Kids'.
    • 'No, it's not Made for Kids'.
  4. Click Next to continue setting up your live stream.

Set an archived live stream as Made for Kids

You may notice that YouTube has already set some archived live streams as Made for Kids'. Since you haven't had a chance yet to set your archived live streams as Made for Kids or not, you'll be able to do this now:

  1. Sign in to studio.youtube.com.
  2. From the left menu, select Videos.
  3. Click the Live tab.
  4. Tick the boxes next to the videos that you'd like to edit. Note: You can select all of your videos by ticking the box next to 'Video' at the top of your upload list. 
  5. Select Edit and then Audience and then 'Yes, it's Made for Kids' if it's children's content. Or, select 'No, it's not Made for Kids' if it isn't children's content.
  6. Select UPDATE VIDEOS.
Note: We'll also use machine learning to help us identify videos that are clearly directed at young audiences. We trust creators to set their content accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set content for you. Our systems may not identify content that the FTC or other authorities consider to be Made for Kids. If you don't set your content as Made for Kids accurately, you might face legal consequences or consequences on YouTube. If you need help determining whether your content is Made for Kids, take a look at this Help Centre article or seek legal counsel.

If you've already set your audience for your video and YouTube detects error or abuse, you will see your video marked as 'Made for Kids - Set by YouTube'. You won't be able to change your audience setting. If you disagree you can use the 'Send Feedback' button.

What happens when your content is set as 'made for kids'

Starting in January, we will limit the data that we collect on content that is made for children in order to comply with the law. This means that we will start disabling certain features like comments and notifications, among others. Note: You may see some small changes as we experiment with and refine our systems over the next few months.

Most importantly, we won't serve personalised ads on content that is made for children, as required by the Children's Online Privacy Protection Act (COPPA) and/or other applicable laws. Not serving personalised ads on content that is made for children may result in a decrease in revenue for some creators who mark their content as 'made for kids'. We recognise that this won't be easy for some creators, but these are important steps to take to ensure compliance with COPPA and other applicable laws. 

Read below for a list of affected features:

If you set a video or live stream as made for kids​

Starting in January, when you set your audience as 'made for kids', we'll restrict certain features to comply with the Children's Online Privacy Protection Act (COPPA) and other applicable laws. When this happens, the following features won't be available on individual videos or live streams: 
  • Personal advertising
  • Comments
  • Channel branding watermark
  • Donate button 
  • Cards or end screens
  • Live chat or live chat donations
  • Notification bell
  • Playback in the Miniplayer
  • Super Chat or Super Stickers
  • Save to playlist 

Note: Starting in November, the channel memberships 'Join' button and the merch shelf won't be available on content set as 'made for kids'.

If you set your channel as made for kids
Starting in January, if your channel is made for kids, your videos or live streams won't have any of the above features. Your channel also won't have the following: 
  • Stories
  • The Community tab in the Channel page
  • Notification bell
  • Channel Memberships 
Your viewers also won't be able to 'Save to Watch later' or 'Save to playlist'. 
Note: Starting in November, channels set as 'made for kids' won't be able to sign up for channel memberships.

Frequently Asked Questions

What happens if I set my video's audience incorrectly?

These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children's Online Privacy Protection Act (COPPA) and/or other applicable laws. Regardless of your location, we require you to tell us whether your videos are made for kids. If you fail to set your audience accurately, you may face compliance issues with the FTC or other authorities, and we may take action on your YouTube account. Learn more about the FTC's enforcement of COPPA.
Note: We'll also use machine learning to help us identify videos that are clearly directed towards young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you, because our systems may not identify content that the FTC or other authorities consider to be made for children. If you don't set your audience as 'made for kids' accurately, you might face legal consequences or consequences on YouTube. If you need help determining whether your content is made for kids, take a look at this Help Centre article or seek legal counsel.

How do I know if I've set my video's audience correctly?

Unfortunately, we're unable to provide guidance on whether you accurately set your audience as 'made for kids'. However, the FTC has provided some guidance on what it means to be child-directed (or, 'made for kids'). The FTC is currently considering various updates to COPPA, which may include providing more guidance on this issue.
We'll also use machine learning systems to help us find content that is clearly made for children. But please do not rely on our systems to set content for you – like all automated systems, they're not perfect. We may need to override your audience setting choice in cases where we detect error or abuse. But in most cases, we'll rely on your audience setting to determine whether a video is made for kids. 
If you don't set your audience as 'made for kids' and the FTC or other authorities think that it should have been, you may face legal consequences. So, take a look at this Help Centre article or seek legal counsel if you're still unsure whether your content should be set as 'made for kids'.
What do I do if YouTube says my video is made for kids, but I disagree?
If you haven't set your video's audience yet, YouTube may have set your audience for you. This is to help you comply with COPPA and/or other applicable laws. If you disagree with how YouTube has designated your content, however, you can still change the video's audience setting in most cases. Here's how: 
  1. Go to studio.youtube.com.
  2. Go to Videos
  3. Go to the video that you'd like to edit and under Restrictions, click made for kids. 
  4. Click Review audience setting
  5. Under Audience, select 'No it's not made for kids'. 

If you've already set your audience for your video and YouTube detects error or abuse, you will see your video marked as 'Made for kids - Set by YouTube'. You won't be able to change your audience setting. If you disagree, you can use the 'Send Feedback' button.

  1. On a computer, go to studio.youtube.com.
  2. Go to Videos.
  3. Click on the video that you would like to send feedback on.
  4. Click Send feedback.
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