Set your channel or video’s audience

Regardless of your location, you’re legally required to comply with the Children’s Online Privacy Protection Act and/or other laws. You’re required to tell us that your videos are made for kids if you make kids content. 

As a YouTube creator, you are required to set future and existing videos as made for kids or not. Even creators who don’t make content for kids need to set their audience. This will help ensure that we offer the appropriate features on your content. 

To help you comply, we are introducing a new audience setting on YouTube Studio. You can set your audience:

  • At the channel level, which will set all of your future and existing content as made for kids or not. 
  • Or, at the video level. If you choose this option, you’ll need to set each existing and future video as made for kids or not. 

Note:

  • To set your audience as made for kids, you'll need to do so in YouTube Studio. You won't be able to do so in Creator Studio Classic.
  • We'll make the audience selection tool available to third-party applications and the YouTube API Services in the near future. For now, please use YouTube Studio to upload made for kids content.

Important: Why every creator must set their audience

These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Regardless of your location, we require you to tell us whether or not your videos are made for kids. If you fail to set your audience accurately, you may face compliance issues with the FTC or other authorities, and we may take action on your YouTube account. Learn more about the FTC’s enforcement of COPPA. 

Note: We’ll also use machine learning to help us identify videos that are clearly directed to young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you because our systems may not identify content that the FTC or other authorities consider to be made for kids. If you need help determining whether or not your content is made for kids, check out this Help Center article or consult legal counsel.

Set your video's audience

You can set individual videos as made for kids. This is a good option if only some of your videos are made for kids. If you aren’t sure whether or not your content is made for kids, check out this Help Center article

Note: If you're uploading a new video on mobile, you'll need to go to the YouTube Studio site or app after you finish uploading to set your video's audience.

Update the audience setting on existing videos

You may notice that YouTube has already set some videos as “made for kids”. Since you haven’t had a chance yet to set your videos as made for kids or not, you’ll be able to do this now:

  1. Open the YouTube Studio app on mobile.
  2. Under Videos, tap the video you’d like to update.
  3. Tap Edit  .
  4. Tap Advanced Settings and scroll to Audience.
  5. Select:
    • “Yes, it’s made for kids" or "No, it’s not made for kids". If you aren’t sure, check out this Help Center article.
  6. Click Save

Set your live stream's audience

Set your audience when creating a live stream

If you aren’t sure whether or not your content is made for kids, check out this Help Center article

  1. On mobile, set up your live stream as you normally would.
  2. After you’ve filled out the basic information and selected a privacy setting, scroll to Audience.
  3. Select:
    • “Yes, it’s made for kids".
    • “No, it’s not made for kids".
  4. Tap Next to continue setting up your live stream.

Update the audience setting on archived live streams 

When checking your archived live streams, you may notice that YouTube has already set some videos as “made for kids”. Since you haven’t had a chance yet to set your archived live streams as made for kids or not, you’ll be able to do this now:

  1. Open the YouTube Studio app on mobile.
  2. From the left menu, select Videos.
  3. Tap the Live tab.
  4. Check the boxes next to the videos you'd like to edit. Note: You can select all of your videos by checking the box next to “Video” at the top of your upload list.
  5. Select Edit and then Audience and then “Yes, it’s made for kids” if it’s kids content. Or, select “No, it’s not made for kids” if it isn’t kids content.
  6. Select UPDATE VIDEOS.
Note: We’ll also use machine learning to help us identify videos that are clearly directed to young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you because our systems may not identify content that the FTC or other authorities consider to be made for kids. If you don’t set your audience as made for kids accurately, you might face legal consequences or consequences on YouTube. If you need help determining whether or not your content is made for kids, check out this Help Center article or consult legal counsel. 

If you've already set your audience for your video and YouTube detects error or abuse, you will see your video marked as “Made for kids - Set by YouTube". You won't be able to change your audience setting. If you disagree, you can use the “Send Feedback” button.

What happens when your content is set as made for kids

Starting in January, we will limit the data we collect on made for kids content to comply with the law. This means we will start disabling certain features like comments, notifications, and others. Note: You may see some small changes as we experiment and refine our systems over the next few months.

Most importantly, we won’t serve personalized ads on kids content, as required by the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Not serving personalized ads on kids content may result in a decrease in revenue for some creators who mark their content as made for kids. We recognize that this won’t be easy for some creators, but these are important steps to take to ensure compliance with COPPA and other applicable laws. 

Read below for a list of affected features:

If you set a video or live stream as made for kids
Starting in January, when you set your audience as “made for kids”, we'll restrict certain features to comply with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws. When this happens, the following features won’t be available on individual videos or live streams: 
  • Autoplay on home
  • Cards or end screens
  • Channel branding watermark
  • Channel Memberships 
  • Comments
  • Donate button 
  • Likes and dislikes on YouTube Music
  • Live chat or live chat donations
  • Merchandise and ticketing
  • Notification bell
  • Personalized advertising
  • Playback in the Miniplayer
  • Super Chat or Super Stickers
  • Save to playlist and Save to watch later
If you set your channel as made for kids
Starting in January, if your channel is made for kids, your videos or live streams won’t have any of the features above. Your channel also won’t have the following: 
  • Channel Memberships 
  • Notification bell
  • Posts
  • Stories

Frequently Asked Questions

What happens if I set my video’s audience incorrectly?
These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Regardless of your location, we require you to tell us whether or not your videos are made for kids. If you fail to set your audience accurately, you may face compliance issues with the FTC or other authorities, and we may take action on your YouTube account. Learn more about the FTC’s enforcement of COPPA.
Note: We’ll also use machine learning to help us identify videos that are clearly directed to young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you because our systems may not identify content that the FTC or other authorities consider to be made for kids. If you don’t set your audience as made for kids accurately, you might face legal consequences or consequences on YouTube. If you need help determining whether or not your content is made for kids, check out this Help Center article or consult legal counsel.
How do I know if I’ve set my video’s audience correctly?
Unfortunately, we’re unable to provide guidance on whether you accurately set your audience as made for kids, but the FTC has provided some guidance on what it means to be child-directed (or, “made for kids”). The FTC is currently considering various updates to COPPA, which may include providing more guidance on this issue.
We’ll also use machine learning systems to help us find content that is clearly made for kids. But please do not rely on our systems to set content for you -- like all automated systems, it’s not perfect. We may need to override your audience setting choice in cases where we detect error or abuse. But in most cases, we’ll rely on your audience setting to determine whether a video is made for kids. 
If you don’t set your audience as made for kids, and the FTC or other authorities think it should have been, you may face legal consequences. So check out this Help Center article or seek legal counsel if you’re still unsure whether or not your content should be set as made for kids.
What do I do if YouTube says my video is made for kids, but I disagree?
If you haven’t set your video’s audience yet, YouTube may have set your audience for you. This is to help you comply with COPPA and/or other applicable laws. If you disagree with how YouTube has designated your content, however, you can still change the video’s audience setting in most cases. Here’s how: 
  1. Go to studio.youtube.com.
  2. Go to Videos
  3. Go to the video you’d like to edit and under Restrictions, click made for kids
  4. Click Review audience setting
  5. Under Audience, select “No it’s not made for kids”

If you've already set your audience for your video and YouTube detects error or abuse, you will see your video marked as “Made for kids - Set by YouTube". You won't be able to change your audience setting. If you disagree, you can use the "Send Feedback" button.

  1. On a computer, go to studio.youtube.com.
  2. Go to Videos.
  3. Click the video you’d like to send feedback on.
  4. Click Send feedback.

Important Update for All Creators: Complying with COPPA

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