YouTube Creator Partnerships tab features
- Streamlined enquiries: Self-service tools within YouTube Studio to manage campaign enquiries. Expect clearer and more concise briefs from potential brand partners.
- Customisable Media Kit: Get audience insights tailored to your channel so that you can pitch yourself to brands and secure deals. Learn how to use your Media Kit.
- Set preferences:
- Pricing: Set your preferred pricing for long-form video and Shorts partnerships.
- Business contact: Set a business manager or talent agent email that will be cc'd on all enquiries.
Availability and eligibility requirements
To have access to the Creator Partnerships tab, your channel must meet the minimum eligibility requirements:
- You are at least 18 years old
- You must be in the YouTube Partner Programme and eligible for revenue sharing from ads
- You must be based in one of the available countries/regions
- You must not have any active Community Guidelines strikes
Your channel must also follow YouTube's monetisation policies, including:
- The YouTube Terms of Service
- The YouTube Community Guidelines
- The YouTube platform policies
Availability in countries/regions
Currently available to eligible creators in the following countries/regions:
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Enhance your brand deal profile with creator insights sharing
Creators can enable insights sharing in YouTube Studio. This will enhance the available data for advertisers as they search for creators for brand deals, making it easier for brands to find you. In addition, sharing your channel insights can increase earning potential from ads and the YouTube Shopping affiliate programme. Learn how to turn on channel insights sharing.
Manage YouTube Creator Partnerships
Creators who are eligible for Creator Partnerships may receive enquiries from brands through the Creator Partnerships tab and offline through email or their social handles. We recommend that creators verify that their contact information is up to date:
- Make sure that your business contact email is current and accurate. Find out how to change your email address.
- Make sure that your social handle is up to date. Learn how to change your social handle.
Set your preferences
Creators can update their brand deal preferences, including preferred rates for long-form videos and Shorts brand deals, as well as a secondary business contact email.
The business contact email is designed for a talent agent or manager who the creator wants to receive enquiries as well. When enquiries are received through the Creator Partnerships tab, creators will receive a notification on mobile and web, an email to their primary account email and a secondary email to their business contact email.
- Go to the Earn section of YouTube Studio.
- Select the Creator Partnerships tab.
- Under 'Preferences', select Set suggested price or Business contact email.
Campaign enquiry
All campaigns will have information about:
- Brand: The brand name associated with this campaign's enquiry.
- About the brand: A summary of the brand sending the campaign enquiry.
- Earn: The amount of money that you can potentially earn for this deal. Be aware that these amounts are provided by the advertiser and are not meant to be confused with final offers; consider this a piece of information for your deal negotiation.
- About (brand): A high-level overview of the brand.
- Brand website: A link to the brand's website.
Some campaigns will also have information about:
- Partnership details: An overview of the campaign and the product or service from the brand. This section will include any ideas that the brand wants you to share with viewers and the action that the brand wants you to encourage viewers to perform.
- Payment: The contract and payment terms for this campaign. Please work with the advertiser or agency directly.
- Campaign goals: An overview of the campaign and the product or service from the brand. This section will include any ideas that the brand wants you to share with viewers and the action that the brand wants you to encourage viewers to perform.
- Deliverables: What you must deliver to the brand for the campaign.
- Talking points: The key messaging that advertisers and agencies want featured in the campaign content.
- Campaign call to actions: Ensure that the campaign effectively communicates the desired call to action.
- Product information: Details on the product that the campaign is about.
Responding to enquiries
YouTube Creator Partnerships tab
If you receive a deal directly from a brand through the Creator Partnerships tab, you can perform the following actions on that enquiry:
- Interested: If you select Interested, we will share your contact details with the brand so that they can contact you to negotiate a deal. When you confirm your interest, you can also add details to your confirmation, like contact preferences, which can help the brand know how best to contact you. To proceed with a deal, you will negotiate and sign an agreement directly with the brand and you will be paid by the brand. Make sure that you understand the terms of any agreement(s) that you sign with a brand; you may wish to consult a legal professional.
- Not interested: If you choose Not interested, we will let the brand know that you don't want to proceed with a discussion.
Sharing brand partner access during brand deal video upload or edit
If you've partnered with an advertiser on a brand campaign, the advertiser may request that you share brand partner access to the video with them during upload or edit. Learn more about brand partner access.
Creators can share brand partner access by:
- Initiating brand partner access (creator-initiated): Creators can establish a brand partner access request with a brand during video upload or edit by 1) selecting a reported brand deal (any creator) or 2) searching for a brand (only YPP creators).
- Accepting a brand partner access request from the brand (brand-initiated): After video upload, brands can send a request to associate their Google Ads account to the relevant video.
We encourage creators to respond to requests from brands that you have existing partnerships with. This helps them measure sponsored content performance and allows them to use the video in creator partnerships boost campaigns if boosting has been negotiated as part of the campaign.
Frequently asked questions
How can I work with YouTube Creator Partnerships?
Can agents or managers use YouTube Creator Partnerships on behalf of creators?
Should I approve a brand partner access request from a brand to my video?
What other ways can I upload my video for brand deals?
If your enquiry includes a 'Campaign videos' section, you can alternatively upload your video that way. Once you've accepted a brand deal, you can work on the content for your campaign. The 'Campaign videos' section outlines next steps for you to upload your content as unlisted and submit one or more videos to the brand for review and approval. If the brand has any feedback, you will get an email with your brand partner's comments.
In addition to brand reviews, your content is also reviewed against Google Ads policies and Community Guidelines. Once your content has been fully approved, you'll get an email and status update in YouTube Studio. You can publish your content straight away or schedule when you want it to go live. Make sure that you publish according to the timeline that you agreed with the brand.