You can browse and buy products featured in content from your favorite creators or shop products that are relevant to your interests.
Where to find products on YouTube
Products in description
You can browse products directly in video descriptions while watching the content. In the video description, you can find the list of items for sale and prices. If you select an item, you are redirected to the official retailer store. YouTube is not responsible for your activities and purchases made through other retailers.
By default, the order of displayed items is automated based on various factors, such as price, popularity, and availability. Creators can also manually select specific items to display in the video description for their entire channel or video.
Below or next to eligible videos and live streams, a product shelf lets you preview items the creator features in their video. In the product shelf, you can find the items for sale and prices. If you select an item, you may get a preview of the item directly on YouTube. Otherwise, you are redirected to the official retailer store.
View products from a video, Short, or live stream
While watching content, you can browse featured products. To buy or learn more, click the shopping button or select Shopping . A list of products the creator has tagged in their content will surface, with links for you to buy from their store. A creator may also pin products during their live streams to highlight them further.
Classic and Immersive players for live streams
A channel’s store tab shows all products sold by creators in their personal stores. You can view a creator’s Store tab on their channel homepage.
Store description links
A creator can include a URL link to their store in their video’s description. Select the URL to get a preview of the items directly on YouTube, while the video plays. You can then select the item again to go to the channel’s official store and buy an item.
Browse & buy products from Creators
If you’re in one of the available locations, you can support some of your favorite YouTube creators by shopping for their products. Eligible creators can showcase their own products on YouTube in:
- The creator’s channel store
- Products in video description
- The product shelf below or next to a video or live stream
- Live streams with a pinned product
- Video descriptions with store description links
- The shopping button in long form videos, Shorts, or live streams
Creators can work with one of our supported platforms or retailers to display their products, like official branded merch, on YouTube. When you select one of their items from YouTube, it will open that item in a new tab on the retailer website. You can then browse and buy the creator’s products and official merch from the retailer. Learn more about the policies that govern your purchases.
Browse & buy tagged products on YouTube
Some creators can also tag products from other brands in their YouTube videos, Shorts and live streams. If you’re in one of these locations, you can browse and buy the tagged products. Shopping may show on the watch page of some videos, Shorts, and live streams indicating that at least one product has been tagged. If you select Shopping , it will display the tagged products.
If you’re on a mobile device, a product shelf may surface below content in your search results, watch feed or home feed. The product shelf will show products that the creator has tagged in their video. If you tap a product, you’re taken to the watch page, where you can view details about the product in the engagement panel. If you’re not interested in the products shown, you can dismiss this feature by tapping Close .
You can select a product to go to the individual product details page or directly to the retailer's website to learn more about it. On the product details page, you may also find:
- Product images
- Product descriptions
- Product variants, such as different colors or sizes
- Pricing info from one or different retailers
- Save and share options
- Product ratings
- Related videos and products
When you select the item it will open the retailer website, redirecting you from YouTube. Learn more about our policies for shopping on external retailer websites.
Other ways to shop products on YouTube
When you’re watching a video, you may notice an automatically generated product section in the watch feed that relates to what you’re watching. This feature is available in the YouTube app on an Android device or iPhone in the US, IN, BR, AU, CA, PH, and MY.
When you search for a product on YouTube, you may get an option to browse and shop the product. If you click the product, you can go to the product details page and view more info. This feature is available in the YouTube app on an Android device or iPhone in the US, IN, and BR.
You may notice an automatically generated product section in your home feed that relates to videos you’ve watched before. This feature is available in the YouTube app on an Android device or iPhone in the US, IN, or BR.
You can buy products from creators or from other brands they feature in their content. Availability varies based on:
- Whether you’re watching a live stream, video, or Short
- What country/region you’re in
- Whether the product is from the Creator or from another brand
If you’re watching a video, Shorts, or live stream in one of these countries/regions, you can buy products from a Creator, like merch, or products from other brands they feature: