Browse & buy official creator merchandise

We're currently testing a new option to buy official creator merchandise on YouTube through Google Shopping in the US You can contact Google Shopping support directly for any questions about these orders.

The merchandise shelf allows participating creators to showcase their official branded merchandise on YouTube. You may see the merch shelf on the video pages of participating channels. The shelf may not be shown on all video pages.

If you are a creator, learn more about getting a merchandise shelf for your channel.

We work with select merchants that channels offer their merchandise through (like to display creators' official merchandise on the YouTube merch shelf.

Countries where you can browse & buy merch

You can buy participating creator's official merch from relevant merchant websites if you're in the following countries or regions:
  • Argentina
  • Australia
  • Belgium
  • Brazil
  • Canada
  • France
  • Germany
  • India
  • Ireland
  • Italy
  • The Netherlands
  • New Zealand
  • Mexico
  • Portugal
  • Singapore
  • Spain
  • United Kingdom
  • United States

Purchase details

When you click on an item in the merch shelf under a video, it will open that item in a new tab on the merchant website. You'll then be able to browse and buy the creator's official merchandise from the merchant.
The merchant will handle the entire order, including:
  • Fulfilling the order
  • Delivery
  • Payment
  • Customer support (including returns and refunds)
By default, ranking of items on the merchandise shelf is ordered by creators or their merchants. YouTube has a contractual relationship with these merchants of creators' official merchandise but this doesn't affect the ranking of results. YouTube is not responsible for your activities and purchases made through and other merchants. 
Note: Your activities and purchases made on and other merchants are governed by their terms and conditions (including their privacy policies).

What you'll see on merch shelf

You'll see:
  • Item for sale
  • Prices
Notes about pricing: 
  • In certain countries, you may see items without a price. To get the price, you'll need to click on the item. This will take you to the merchant website where you will see the item's price and the currency that you'll be charged in. 
  • You may get charged in a foreign currency, and the amount that you pay may vary based on foreign currency exchange rates and bank fees. You should review the price of each item on the merchant website prior to purchasing.


Was this helpful?
How can we improve it?