Buy products on YouTube

You can browse and buy products featured in content from your favourite creators or shop for products that are relevant to your interests.

Where to find products on YouTube

Product shelf

Below or next to eligible videos and live streams, a product shelf lets you preview items the creator features in their video. In the product shelf, you can find the items for sale and the prices. If you select an item, you may get a preview of the item directly on YouTube. Otherwise, you are redirected to the official retailer store. YouTube is not responsible for your activities and purchases made through other retailers.

Note: You may get charged in a foreign currency and the amount that you pay may vary based on foreign currency exchange rates and bank fees. Review the price of items on the retailer website before purchasing.

By default, the order of displayed items is automated based on various factors, such as price, popularity and availability. Creators can also manually select specific items to be displayed in the product shelf for their entire channel or video.

View products from a video or live stream

While watching a video or live stream, you can browse featured products. To buy or learn more, select Shopping shopping bag icon. A list of products will surface with links to buy.

Channel store

A channel's Store tab shows all the products that are currently displayed in the product shelf. You can view a creator's Store tab on their channel home page.

Pinned items during live streams and live purchase notifications

Any channel with a live product shelf can pin one product during their live streams.

End screens

Any channel with a live product shelf can show their products in end screens to promote their items at the end of their videos.

Store description links

If a creator uses the product shelf, they can include a URL link to their store in the video description. Click or tap the URL to get a preview of the items directly on YouTube, while the video plays. You can then click or tap the item again to go to the channel's official store and buy an item.

Browse and buy products from creators

If you're in one of the available locations, you can support some of your favourite YouTube creators by shopping for their products. Eligible creators can showcase their own products, like merch, on YouTube in:

  • The creator's channel store
  • The end screens of videos
  • The product shelf below or next to a video or live stream
  • Live streams with a pinned product
  • Video descriptions with store description links
  • The product overlay below a video or live stream

Creators can work with one of our supported platforms or retailers to display their products, like official branded merch, on YouTube. When you select one of their items from YouTube, it will open that item in a new tab on the retailer website. You can then browse and buy the creator's products and official merch from the retailer. Learn more about the policies that govern your purchases.

Browse and buy tagged products on YouTube

Some creators can also tag products from other brands in their YouTube videos and Shorts. If you're in one of these locations, you can browse and buy the tagged products. Shopping shopping bag icon may show on the watch page of some videos, Shorts and live streams indicating that at least one product has been tagged. If you select Shopping shopping bag icon, it will display the tagged products.

If you're on a mobile device in BR, IN or US, a product shelf may surface below content in your search results or home feed. The product shelf will show products that the creator has tagged in their video. If you tap a product, you're taken to the watch page, where you can view details about the product in the engagement panel. If you're not interested in the products shown, you can dismiss this feature by tapping Close "".

You can select a product to go to the individual product details page to learn more about it. On the product details page, you may also find:

  • Product images
  • Product descriptions
  • Product variants, such as different colours or sizes
  • Pricing info from one or different retailers
  • Save and share options
  • Product ratings
  • Related videos and products

On some product pages, you can also buy products on external retailer websites. If you're in the US, you can buy products directly on YouTube. Learn more about our policies for shopping on YouTube and external retailer websites.

  • If you can buy on an external retailer website, when you select the item it will open the retailer website, redirecting you from YouTube.
  • If you're in the US and can buy products directly on YouTube, your purchase is powered by Buy on Google.
    • When you use a Brand Account, you can't make purchases on behalf of the Brand Account. Your purchase is linked to your individual account rather than the Brand Account.

Other ways to shop for products on YouTube

When you're watching a video, you may notice an automatically generated product section in the watch feed that relates to what you're watching. This feature is available in the YouTube app on Android devices and iPhones in the US, IN, BR, AU, CA, PH and MY.

When you search for a product on YouTube, you may get an option to browse and shop the product. If you click the product, you can go to the product details page and view more info. This feature is available in the YouTube app on Android devices and iPhones in the US, IN and BR.

You may notice an automatically generated product section in your Home feed that relates to videos that you've watched before. This feature is available in the YouTube app on Android devices and iPhones in the US, IN and BR.

Country/region availability

You can buy products from creators or from other brands that they feature in their content. Availability varies based on:

  • Whether you're watching a live stream, video or Short
  • What country/region you're in
  • Whether the product is from the creator or from another brand

You can buy products from other brands creators feature in their videos when you're in one of the following country/regions:

  • Australia
  • Brazil
  • Canada
  • India
  • Malaysia
  • Philippines
  • United Kingdom
  • United States
You can buy a Creator's products, like merch, from relevant retailer websites when you're in the following countries/regions.
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Czechia
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Republic of Ireland
  • Italy
  • Japan
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Singapore
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • United States


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