Introduction to Official Artist Channels

If you're an artist on YouTube, your Official Artist Channel brings together all your subscribers and content from your different YouTube channels into one place. You will also have access to a suite of tools built for Artists, including Analytics for Artists.
Subscribe to the YouTube Viewers channel for the latest news, updates, and tips.

Learn about Official Artist Channels

Official Artist Channels offer:

Program criteria

To be eligible for an Official Artist Channel, you need to meet the following requirements:

  • Own and operate a YouTube channel that represents one artist or band
  • Have at least 1 official music release on YouTube delivered and distributed by a music distributor or label
  • Your channel follows YouTube policies including YouTube’s Community Guidelines, Terms of Service, and Copyright policies

And one or more of the following:

  • Work with a YouTube Partner Manager
  • Be part of the YouTube Partner Program
  • Your channel is part of a label network that works with a Partner Manager
  • Your music is distributed by a music partner listed in the YouTube Services Directory for Music Partners

Note: Music Service Partners can request an Official Artist Channel on your behalf as part of delivering your music content to YouTube.

Actively releasing new music is not a requirement to request an Official Artist Channel.

Get an Official Artist Channel

Contact your label, digital distributor, or YouTube partner manager to get an Official Artist Channel.

Official Artist Channel Policies

If you have an Official Artist Channel on YouTube, it’s important that you follow YouTube’s Community Guidelines.

If your content violates our Community Guidelines, your channel will be issued a strike. Learn more about Community Guidelines strikes and what you should do if your channel gets a strike here.

Your Official Artist Channel will be suspended and become a standard channel if it gets a Community Guidelines strike or has content with limited features. Your channel will be restored automatically to an Official Artist Channel if and when your channel no longer has active Community Guidelines strikes or content with limited features, and it meets all other program criteria listed above.

Was this helpful?
How can we improve it?
Clear search
Close search
Google apps
Main menu
Search Help Center