Trending on YouTube
Trending helps viewers see what’s happening on YouTube and in the world. Trending aims to surface videos that a wide range of viewers would find interesting. Some trends are predictable, like a new song from a popular artist or a new movie trailer. Others are surprising, like a viral video.
Trending is not personalized and displays the same list of trending videos in each country to all users, which is why you may see videos in Trending that aren’t in the same language as your browser. However, in India, Trending displays the same list of trending videos for each of the 9 most common Indic languages.
The list of trending videos is updated roughly every 15 minutes. With each update, videos may move up, down, or stay in the same position in the list.
What determines if a video is ranked on Trending?
Amongst the many great new videos on YouTube on any given day, Trending can only show a limited number. Trending aims to surface videos that:
- Are appealing to a wide range of viewers
- Are not misleading, clickbaity or sensational
- Capture the breadth of what’s happening on YouTube and in the world
- Showcase a diversity of creators
- Ideally, are surprising or novel
Trending aims to balance all of these considerations. To achieve this, Trending considers many signals, including (but not limited to):
- View count
- How quickly the video is generating views (i.e. “temperature”)
- Where views are coming from, including outside of YouTube
- The age of the video
We combine these signals to produce a list of videos that showcases what’s happening on YouTube, while being relevant to our viewers and reflective of the content on the platform. This means that the video with the highest view count on a given day may not be #1 on Trending, and videos with more views may be shown below videos with fewer views.
We are very careful about the safety of what appears on Trending, so we have filters to make sure we don’t show videos that contain excessive profanity, mature content, or violence, or videos that are otherwise inappropriate, such as disparaging others in the community. In the US and other locales, we have staff involved as a final filter to ensure safety and appropriateness.
YouTube does not accept payment for placement on Trending. We do not include views from YouTube ads in selecting videos for Trending. YouTube does not favor specific creators. Our goal is to have at least half the videos on trending come from creators who are primarily creating content for YouTube.
Privacy settings for trending videos
A video can only appear on the Trending tab if its privacy setting is public.