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Appeal videos marked "Not suitable for all advertisers"

On August 7, 2017, we began updating the monetization icons in Video Manager to better identify videos that have limited or no ads on them.
 
Previously, some of these videos may have had either a green icon or strikethrough icon in Video Manager. Now, they may have a yellow icon with a note that says, "Not suitable for all advertisers." You can follow the instructions below to appeal videos if you think are eligible for advertising. Learn more on the YouTube Creator Blog.

If the content of a video you uploaded is identified as not suitable for all advertisers, you'll see a yellow dollar sign next to the video. You'll also get an email to the email address associated with your YouTube account.

A video will be marked "Not suitable for all advertisers" in Video Manager if:

  • It is not considered suitable for all brands, so the video will receive fewer ads.
  • It does not meet the criteria for advertiser-friendly content, so the video is not eligible for advertising.
We can typically process videos within 2 hours after upload, but bear in mind that a video's classification may change later based on how viewers engage with your video.

How to appeal

If you believe that your video is suitable for all brands, you can request manual review. We receive many requests to monetize videos every day and review these submissions as quickly as possible. However, right now we’re only able to review videos with at least 1,000 views in the past 7 days.

Follow these steps to appeal:

  1. Sign in to your YouTube account and go to the video in your Video Manager.
  2. Make sure that your content follows the advertiser-friendly guidelines — advertisers have a choice about where to show their ads.
  3. Click Request review and follow the on-screen instructions. You'll only see this option if your video is eligible for appeal. Once you submit, the text next to the video in Video Manager will update with your appeal's status. 
You can see your videos that aren't suitable for all advertisers by clicking the drop-down menu next to View in the top right, then choosing Limited or no ads.

How long does review take?

Review time depends on a variety of factors, such as video and channel performance. We receive many requests to monetize videos every day and review these submissions as quickly as possible. However, right now we’re only able to review videos with at least 1,000 views in the past 7 days.

Videos can only be submitted for review one time and the review decision cannot be appealed.

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