Monitor campaign performance

These features are only available to partners who use YouTube Studio Content Manager.

You can monitor how your custom campaigns are performing using the Campaigns report. This report is available each week to help you assess how custom campaigns are performing over time in relation to one another.

The Campaigns report gives an overview of campaign details such as start and end dates and which assets or asset labels are included in the campaign. The report also shows weekly traffic metrics, like the number of user-generated content (UGC) views and campaign card clicks.

Note: Data on default campaigns isn’t included in the report.

Download your Campaign Performance report

  1. Sign in to Studio Content Manager.
  2. From the left menu, select Reports "".
  3. Click the Campaigns tab.
  4. In the Download reports column, click Version 1.0 .
  5. Select Report in CSV. The .csv file will be downloaded to your computer.

Campaigns report fields

Field Definition
Campaign ID YouTube-generated ID for this campaign, which is unique for each partner account.
Campaign title The title of the campaign.
Campaign start date The first day of the campaign.
Campaign end date The last day of the campaign.
Target type Type of featured content specified as the campaign target.
Target value Video that was specified as the campaign target.
Asset labels

List of asset labels applied to a Label-based campaign.

Note: Changing asset labels mid-week can lead to varying names of asset labels in the report.
Assets The list of asset IDs applied to an asset-based campaign. A maximum of 25 assets can be applied to an asset-based campaign.
Total number of assets

Number of assets applied to campaign. For Label-based campaigns, this number includes all assets under the relevant asset labels.

Note: Changing the number of assets applied to a campaign mid-week can lead to varying numbers of assets in the report.
Number of UGC videos

Number of user-uploaded videos (UGC or user-generated content) claimed by assets in a campaign that are eligible to show a campaign card.

Note: User-uploaded videos with brief matches are not eligible to show a campaign card and are not shown in the report. Learn more about creating a campaign.
Weekly public UGC view count

Approximate number of views on user-uploaded videos (UGC or user-generated content) eligible to show a campaign card. Fraudulent views will be removed from the report.

Note: This number is approximate because of a few possible reasons:

  • Some users may have disabled cards.
  • Target videos may not be available in a user’s territory.
  • Users may stop playing the video before seeing a campaign card.
  • Cards might not appear for videos that are included in more than one campaign.
Weekly raw clicks on campaign card Number of weekly raw clicks on a campaign card that links to featured content.
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