Set permitted advertising formats

When you monetize a claimed video, YouTube displays advertisements with the video (when users view it on a monetizable platform). You specify which types of advertisements YouTube displays by selecting the permissible ad formats. YouTube automatically determines which ad format displays for any given viewing based on a variety of contextual factors.

Our ad serving policies on claimed content are:

  • Videos with at least an 80% visual or audiovisual Content ID match are eligible to show in-stream ads.
  • Videos claimed with at least an 80% audio Content ID match and at least 5,000 views are eligible to show in-stream ads.
  • Videos claimed by Descriptive Search or less than an 80% Content ID match are eligible to show in-stream ads if they have over 10,000 views. Partners can monetize videos with fewer than 10,000 views with overlays, display ads, and TrueView in-display.

You specify a default set of permissible ad formats for the channel(s) linked to the content owner, with the option to override the default for particular channels and videos.

We recommend allowing all ad formats, to maximize your earnings. Different ad formats may yield different amounts of revenue and affect video viewership differently.

To set the range of permissible ad formats:

  1. Navigate to the Settings Overview page for your YouTube content owner.

  2. Click the pencil icon to the right of the Ad formats for user-uploaded content section.

  3. Select the check box next to each ad format you want to allow for monetized videos that you claim.

    All formats are selected by default.

  4. Click Save.

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