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Video or playlist featured content

Featured videos and playlists will be going away on December 14, 2017. We made this decision based on user behavior since we found that viewers are 20 times more likely to close these promotions rather than click them.
To link your videos to playlists, other videos, channels, and associated websites, you can add cards and end screens. These promotions are more successful in exposing viewers to more of your content.

Featured content is the best way to promote a new video to all of your fans. Featured content enables you to embed a chosen video or playlist across all of the videos on your channel and ensures that returning subscribers to your channel see your featured content first.

Note that videos containing cards won't show a featured video or playlist. Additionally, this feature is not available on Adobe Flash. 

How to enable Featured content

You can feature content in two ways: From your channel homepage or channel settings.

From your channel homepage

  1. Open your channel homepage with the browse view enabled
  2. Click the pencil icon under the section for returning subscribers
  3. Select the content that you’d like to feature from the available options

From your channel settings

  1. Click the pencil icon on the right side of your channel just below your banner and select Channel settings
  2. From the left bar under Channel settings, click on Feature content
  3. Select the content that you’d like to feature from the available options

Feature a video or playlist

After clicking on Featured content, you can choose to feature a video or a playlist.

  • Most recent upload: to automatically feature the most recently uploaded video

  • Specific video or playlist: select any video or playlist you want to feature from your uploads or enter a YouTube video or playlist URL. You can also add a custom message that will appear alongside the featured content.

  • Optimize timing: If selected, YouTube will try to choose the best time to show your promotion, based on past viewer behavior in each video. If a customized start time is also been specified, this time will be used as a fallback if no better time can be determined.

The content you have selected will display consistently across devices in the bottom left corner and appear in the what to watch next module for subscribed viewers. It will also include a label with the video or playlist information that appears when you hover over the icon.

You can program any public video or playlist regardless of whether you’ve uploaded it or not. Nevertheless, you may not use Featured content to sell advertising, sponsorships, or promotions. Such activity would violate YouTube Terms of Service and may result in loss of access to the tool and/or termination of the Google account.

If your video uses cards, featured content will be hidden on that video. 

You can get information about the performance of your Featured content and Branding watermark in the Annotations report in YouTube Analytics.

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